ATA Show

Multiple Events. One Location.
Endless Opportunities.

Put your brand in front of retailers, consumers and the industry’s most passionate archers during the biggest week in archery — all while launching new products, building relationships and driving business under one roof.

Jan. 7-10, 2027
Indianapolis, Indiana

REGISTRATION OPENS ON AUG. 3

Make plans to join us at the biggest week in archery!

REGISTRATION INFO

REG OPENS ON AUG. 3

Make plans to join us at the biggest week in archery!

REGISTRATION INFO

“If you make a living in the archery industry and care about the future of our sport, the ATA Show matters. After nearly four decades of attending, I left the 2026 show more optimistic than ever about where this industry is headed.”

"ATA is an archers paradise. To have all the top brands in the industry in one place and to meet the brands face to face is an irreplaceable experience."

"We get to engage and interact with our customers to build lasting partnerships. We have the opportunity to launch new and exciting products to ATA members first, and we continue to build strong B2B partnerships in order to help hunters across the nation. We think the ATA Trade Show is a must attend event."

Reserve Booth

Put your brand in front of thousands at the industry’s biggest event of the year, featuring trade, consumers and world-class competitions.

Book Hotel

Enjoy easy access to the Indiana Convention Center through the Skywalk when you book directly through Visit Indy in the ATA Hotel Block.

COMING SOON

Floor Plan

View the Floor Plan to see what companies are exhibiting at the 2027 ATA Show Week and develop your action plan for the week.

VIEW FLOOR PLAN

Schedule

Check out everything happening during ATA Show Week! The schedule will be updated as information comes in. Check back often.

VIEW SCHEDULE

Resource Center

Mange your exhibitor listing to enter contact info, the employees that will be attending, your booth events, your new products and more.

COMING SOON

Sponsorships

View the Sponsorship Guide to see the list of available sponsorships. Reach out to Eric Dobberfuhl to reserve sponsorships and showcase your company.

COMING SOON

OFFER DEALS, GENERATE REVENUE

$ 150

Place your Show-only offer in the BBT coupon book to drive retailers to your booth and boost sales — only good during the Trade Show. Each retail store receives one coupon book to redeem directly with exhibitors when they place an order on site.

FREE

Make your booth one retailers can't pass up. The Super Deal Gift Card promotion lets you offer an unbeatable deal on-site — then recoup $150 per Gift Card through ATA reimbursement after the Show. Offset booth costs, drive bigger orders, give retailers a reason to seek you out. It's simple: plan your offer, promote it before and during the Show, and collect as many cards as possible. The more you collect, the more ATA puts back in your pocket.

DISPLAY YOUR PRODUCTS

FREE

Enter any new product being launched at the 2027 ATA Trade Show into the Showcase. Retailers, consumers and media can see your latest products and innovations in one convenient location throughout ATA Show Week.

Price Varies

A special area on the Show floor to highlight any product you want to feature for added exposure to retailers, consumers and media throughout the week. Cost is based on space, with different display size options available.