New Product Launch Showcase - Exhibitor - ATA

New Product Launch Showcase

Gain high-visibility placement, compete for industry awards, and drive qualified retail buyers directly to your booth.

Jan. 6-10, 2027
Indianapolis, Indiana

ENTER YOUR PRODUCTS FOR FREE

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Don’t just bring your products to the ATA Trade Show, give buyers a reason to look for them.

Positioned next to registration, the New Product Launch Showcase is the first stop for attendees looking to discover what’s new for 2027. Kick off the week at the New Product Launch Unveiling & Happy Hour on Jan. 6, where free beer and entertainment help draw order-writing retailers to the Showcase to see the official unveiling of your products.

From there, the Showcase serves as a visual roadmap for ATA Show Week, all the way through to the Supershow, putting your products in front of thousands of buyers, archers and bowhunting enthusiasts before they’ve even stepped foot on the show floor.

VIEW THE CRITERIA

Make sure your product is ready for the New Product Launch Showcase. Review the entry criteria, requirements and important details before submitting your products for 2027.

ENTER YOUR PRODUCT

All attendees, excluding manufacturers, are eligible to vote for their favorite products in the NPL Showcase. Products can win awards in 17 different categories including Best in Show.

Questions? Contact Jennifer Mazur, senior director of Outreach and Education, at (507) 233-8139 or jennifermazur@archerytrade.org.

2026 NEW PRODUCT LAUNCH AWARD WINNER

Specialty Archery’s Stack It Peep, won first place in the 2026 New Product Launch Awards earning them a video spotlight. Learn how this award-winning peep sight is designed to help improve your shooting performance.