From Jan. 6-11, 2026, the Indiana Convention Center will host the biggest archery event of the year. Building on the longstanding success of the ATA Trade Show, this year's event expands into a nearly week-long celebration of archery that brings business, community and competition under one roof.
The action begins on Jan. 6, with the ARRO Hot Show in the morning and the NABA Show in the afternoon—two retailer buying events that set the stage for the week ahead.
With the continuation of ATA’s flagship Trade Show, along with the all-new Archery & Bowhunting Supershow and the relocation of NFAA’s Rushmore Rumble and S3DA's Indoor Open to Indianapolis, this year’s ATA Show Week highlights more than just growth. It’s an investment in the future of the sport and the business behind it.
Taking place Jan. 7-8, 2026, the ATA Trade Show is moving to a streamlined, two-day format. But don’t mistake shorter for less. It’s still a member-only event but with much more to offer.
If you’re a manufacturer, this means two focused days to meet face-to-face with buyers, write orders and showcase your 2026 product line without the downtime. If you’re a retailer, it’s your chance to see what’s new, demo the products, ask questions and take advantage of Show-only pricing and promotions with the ever-popular Super Deal Gift Card and Big Buck Tags coupon book.
“At Last Chance Archery, we value our relationships with our dealers, who use and sell our products,” Jonathan Clark, of Last Chance Archery, said. “Each year at the ATA Trade Show, we enjoy visiting with dealers, seeing friends, demoing our new products and offering show specials.”
And don’t forget the ATA Industry Celebration event on Wednesday evening, Jan. 7, from 6–9 p.m. This is a great opportunity to recap the year while networking with retailers, manufacturers and other industry professionals over food, drinks and live entertainment.
New for 2026 is the Archery & Bowhunting Supershow, a consumer-focused expo happening right after the Trade Show, from Jan. 9-10. This marks the ATA’s first official step into the B2C arena, creating new opportunities for brands to connect with thousands of dedicated archery and bowhunting enthusiasts.
What makes the Archery & Bowhunting Supershow different from other outdoor shows? A direct link back to retailers.
Brands will demo their latest products just days after debuting them to dealers, giving bowhunters and target archers a rare chance to see, test and learn about 2026’s hottest gear before it hits shelves. From bows and sights to arrows and accessories, consumers can experience the latest gear hands-on and then be directed to their local archery pro shop to make a purchase.
That’s what sets the Supershow apart. It’s not just about showcasing products; it’s about driving demand back to ATA-member retailers across the country. Manufacturers like Elite, PSE, Bear, TenPoint and Easton are already on board, gearing up with excitement as many prepare to launch new products.
"The ATA Show is a cornerstone event for our team,” Kimberly Saunders, of Easton Technical Products, said. “It’s where we connect directly with dealers, debut new products and share in the growing excitement of the archery community. As an American manufacturer, Easton is committed to driving consumer traffic into our retailers' stores, and the Show’s evolving format helps strengthen that mission by bringing more of the industry together."
In addition to the excitement happening on the Supershow floor, the Rushmore Rumble and S3DA Indoor Open will bring an added level of energy to ATA Show Week.
Hosted by S3DA on Jan. 9 and the National Field Archery Association on Jan. 9-11, these tournaments are relocating to Indianapolis for the first time, attracting hundreds of competitive archers and thousands of spectators, from top-tier talent to weekend archers. With three days of competition and a dedicated following, the tournament adds a dynamic, real-time competition element to the week.
Running alongside the Supershow, the Indoor Open and Rumble create unique crossover opportunities for brands and attendees. Archers can compete and, when their flight is over, they can visit exhibitor booths. All the while, fans can test the same gear they just saw on the shooting line.
For manufacturers, it’s a great way to maximize ROI, with two days of wholesale orders, two days of consumer branding and a multi-day competition right in the middle of it all. Brands aren’t just showcasing products, they’re creating instant demand.
For retailers, this is a chance to not only place orders but also to research the newest products, connect with brand reps and gauge customer demand in real time. By the time consumers walk into a pro shop asking about a product they saw at the Supershow, that retailer will already have it on the shelf.
And, for the industry as a whole, it’s an opportunity to celebrate the sport together.
Event Lineup:
- Jan. 6, 2026: ARRO Hot Show and NABA Show
- Jan. 7-8, 2026: ATA Trade Show
- Jan. 9-10, 2026: Archery & Bowhunting Supershow
- Jan. 9, 2026: S3DA Indoor Open
- Jan. 9-11, 2026: Rushmore Rumble Archery Tournament
You must be an ATA member to attend the 2026 ATA Trade Show. To learn more and register, visit atashow.com. All Trade Show attendees receive free admission to the Archery & Bowhunting Supershow with their ATA Show badge.
General booth space selection is also open. To learn more and reserve your booth, visit atashow.com or contact ATA’s sales manager, Eric Dobberfuhl, at ericdobberfuhl@archerytrade.org or (507) 233-8142.
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