The Archery industry has documented counterfeit bows, arrows, broadheads, sights, rests, and countless other products. It's up to us to work together to stop fakes from entering the retail marketplace.
Counterfeiting is difficult to stop because it’s complex and widespread. In fact, counterfeit products plague nearly every industry in the world. Counterfeiting’s dramatic increase results from the growing dependence on e-commerce, where customers rely on online images and descriptions to make product choices.
The ATA’s crackdown relies on ATA members to be vigilant and provide evidence of counterfeiting to ATA staff. The Board directed that ATA membership be used to identify legitimate manufacturers of archery and bowhunting products. The ATA is also working with the U.S. Department of Commerce and U.S. Trade and Development Agency to identify counterfeiters and fake products to stop illegal imports.
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Manufacturers caught counterfeiting archery products will be banished from the Archery Trade Association and denied access to the annual ATA Trade Show.
ATA members receive important information about reporting and combatting counterfeiting. The ATA offers support through its members-only resources and ATA Trade Show seminars, and provides access to the office of Intellectual Property Rights Coordination Center. Click here to login and learn more.
With so much at stake, the ATA partnered with experts in the Intellectual Property space to educate manufacturers on how to protect their brand and work through the proper channels to reduce the number of counterfeit products entering the country.
Wendy Lang, ATA's senior manager of membership
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