MISSION STATEMENT
We exist to inspire growth, increase participation and preserve the sports of archery and bowhunting.
VISION STATEMENT
The Archery Trade Association works to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come.
ATA Staff
Jeff Poole – President and CEO
Dan Forster – Vice President and Chief Conservation Officer
Tristan Asbury – Director of Marketing and Communications
Eric Dobberfuhl – Sales Manager
Sarah Haala – Trade Show and Membership Manager
Becky Lux – Director of Finance
Jennifer Mazur – Senior Director of Outreach and Education
Nicole Nash – Senior Manager of Outreach
Kurt Smith – Director of Industry Relations
Camille Stern – Trade Show Director
Taylor Walston – Communications Systems Manager
Hunter Ward – Communications Manager
Kim Watson – Membership Director
Jody West – Senior Manager of Marketing and Communications
Board of Directors
Jonathan Lene – Chairman, Bear Archery
James McGovern – Vice Chair, Rinehart Targets
Teresa Williams – Vice Chair, 3Rivers Archery
Keith Arnold – TenPoint Crossbows
Justin Gorman – Kinsey’s Inc.
Jeff Greer – Music City Archery
Jason Harris – Primos Hunting
Rod Hartl – Scheel’s
Darren Hogan – Bass Pro Shops
Gary Kinard – National Archery Buyers Association
Steve Lambeth – Wildlife Research Center, Inc.
Aaron Lucky – Easton Technical Products, Inc.
Joel Maxfield – Mathews, Inc.
Mitch Mitchell – Pure Archery Group
Dale Morrell – Morrell Manufacturing, Inc.
Will Moulton – ARRO
Randy Phillips – Archery Headquarters, Inc.
Wayne Piersol – Archery Only
Jay Scholes – Outtech
Matthew Smith – SYKD Hunt
