Trade Show
Returning for the 2025 ATA Show: The Super Deal Gift Card
The unique show-only money-savings promotion benefiting buyers and exhibitors at the ATA Show.
Photo Credit: Kevin Sheehan/Hawke Sport Optics
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Author: Cassie Gasaway
The ever-popular Super Deal Gift Card, formerly called the Super Deal Pass, returns for the 2025 ATA Show in Indianapolis, Jan. 8-10, 2025. This Gift Card, valid exclusively during the ATA Show, benefits buyers and exhibitors while increasing interactions on the Show floor.
Kevin Sheehan, vice president of sales and marketing of Hawke Sport Optics LLC, raved about the unique promotion.
“It was a win-win-win for sure,” he said. “Manufacturers win because they’re drawing people into their booth, and they can use that as an opportunity to show dealers other new products and programs. Dealers win because they can take advantage of a great deal. The ATA wins because more people come to the Show.”
Hawke Sport Optics reports that nearly 100 dealers visited their booth to learn about their Super Deal offer Photo Credit: Kevin Sheehan/Hawke Sport Optics
Sheehan estimates that nearly 100 dealers visited their booth to learn about their Super Deal offer, which was a deeply-discounted pair of (new for 2024) Frontier LRF Binoculars.
“We were extremely pleased with the way it worked last year, and we plan to have an even more aggressive deal this year,” Sheehan said. “I invite all dealers to come visit us at Booth #947 to check it out.”
Buyers redeem their gift card with the exhibitor who has the "best" deal for them. Photo Credit: ATA
How It Works for Buyers
Each retailer account will receive a one-time-use Super Deal Gift Card to be used with any order or special offer from participating exhibitors. Retailers can visit booths on the Show floor to view Super Deals offered by exhibitors, redeeming their single-use Gift Card to save big at the 2025 Show.
To participate, retailers can pick up their Gift Card and other exciting promotions — including the Big Buck Tags coupon book and Goody Bag — at the Retailer Pick-Up booth next to registration.
How it Works for Exhibitors
The Super Deal Gift Card promotion helps exhibitors attract buyers to their booth and offset costs for their brand. Exhibitors must determine their Super Deal offer before the Show and promote it before and during the Show to be successful. At the end of the Show, exhibitors can redeem every Gift Card they receive for a $150 reimbursement through the ATA, creating a Super Deal offer that’s “almost too good to be true.” Examples include providing a free add-on, reducing product costs so retailers can increase their order size, or providing a flat-rate discount. If you were originally going to provide $150 off an order, you can now discount it $300 as the ATA will reimburse you $150. The more passes you collect, the more money you’ll receive from the ATA.
There is no cost or requirement to opt-in. Sheehan encourages manufacturers to participate and views the promotion as competitive fun. For questions, contact ATA’s Eric Dobberfuhl at ericdobberfuhl@archerytrade.org .
Register Now!
Attending the 2025 ATA Show in Indy, Jan. 8-10, is the only way to get exclusive deals and offers, including the Super Deal Gift Card and those listed in the Big Buck Tags coupon book.
Register today to secure your spot and start planning your trip. ATA-member retailers who book in the ATA Hotel Block will also save through the ATA’s First Night’s on Us promotion, where each retailer account will receive one $150 credit on their bill toward their first night’s stay.
Need help? Please contact ATA’s Sarah Haala at (507) 233-8131 or sarahhaala@archerytrade.org.
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