Trade ShowIndustry
ATA and NFAA Announce a Celebration of Archery Event Like No Other
The 2026 ATA Show features an expanded lineup.
Photo Credit: ATA
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Author: Archery Trade Association
FOR IMMEDIATE RELEASE
May 7, 2025
NEW ULM, MN—The Archery Trade Association and the National Field Archery Association are pleased to announce plans for a landmark event in 2026: a multi-day celebration of archery that expands the ATA Trade Show with a national archery competition and a brand new expo for the public. The event will be held at the Indiana Convention Center in Indianapolis Jan. 7-11, 2026, bringing together the archery and bowhunting community for the archery event of the year.
Here’s what to expect:
Jan. 7-8: ATA Trade Show
The ATA Trade Show will move to a two-day format, continuing as a members-only, B2B event focused on connecting retailers, manufacturers and industry professionals. Attendees will be able to view new products, receive show-special pricing and offers, and meet face-to-face with company representatives. They’ll also have access to exclusive networking opportunities, education and more—a model that has supported the archery and bowhunting industry for almost 30 years.
Jan. 9-11: NFAA Indoor Archery Tournament
In partnership with the NFAA, the Rushmore Rumble archery tournament, traditionally held In Yankton, SD, will take place immediately following the ATA Trade Show. This high-energy event, which draws archers from around the world, will attract target shooters to the year’s most anticipated archery gathering, building on the week’s momentum without disruption to the ATA Trade Show.
Jan. 9-10: Archery & Bowhunting Supershow
Alongside the archery tournament, the ATA will debut the Archery & Bowhunting Supershow, a ticketed public event taking place Jan. 9-10. This new event will attract archery and bowhunting enthusiasts from around the country to see a full line of products from some of the country’s leading archery and bowhunting manufacturers. The Supershow is designed to provide manufacturers with a platform to showcase their full product lines, promote directly to bowhunters and target shooters, and drive customers to their local retailer.
These changes are expected to attract even more target shooters and bowhunters while increasing the number of exhibiting companies, helping drive more business to member retail shops.
Join us as we shape the future of archery.
Questions? Email info@archerytrade.org or visit archerytrade.org/ata-show to learn more.
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