Elite Archery Returns to the 2026 ATA Show

NEW ULM, MN — The ATA Show is excited to announce the return of Elite Archery and the full lineup of brands from The Outdoor Group. After having great success last year with their Altra Arrows brand, The Outdoor Group is expanding its presence during the 2026 ATA Show Week, taking place Jan. 7-10, 2026, at the Indiana Convention Center.  

Elite’s return highlights the growing excitement and renewed energy in the archery and bowhunting industry as the ATA Show evolves into a nearly week-long celebration, with the addition of the Archery & Bowhunting Supershow and the Rushmore Rumble archery tournament.   

“2025 was our first time back to the Show in a few years,” Darrin Chrisenberry, pro staff coordinator for The Outdoor Group, said. “The response to us being there was sensational. We are looking forward to the 2026 Show, especially with the addition of the Archery & Bowhunting Supershow and the Rushmore Rumble. They should all be great events!” 

The ATA Trade Show, the largest archery-only trade show in the world, remains the cornerstone of the week, taking place Jan. 7-8. It’s the top meeting place for manufacturers and retailers to reconnect, conduct business and debut the year’s newest products.  

PSE is another one of many companies significantly expanding their presence at the Show with the addition of the Archery & Bowhunting Supershow, held Jan. 9-10, immediately following the ATA Trade Show. Open to the public, the Supershow gives attendees an exclusive first look at the hottest gear of 2026, hands-on product demos and the chance to connect with industry pros.  

“PSE is excited for the 2026 ATA Show and the new additions, including the Archery & Bowhunting Supershow and the Rushmore Rumble tournament," Dan Hawk, with PSE Archery, said. “We believe these enhancements will significantly elevate the overall experience for dealers, consumers and manufacturers alike.” 

Running alongside the Supershow is the Rushmore Rumble, a national archery tournament hosted in partnership with the National Field Archery Association. Held Jan. 9-11 at the Indiana Convention Center, the tournament is open to both competitors and spectators, adding excitement to the Archery & Bowhunting Supershow floor.  

Booth space selection has just wrapped up for returning exhibitors and is now open to all companies looking to reach both retailers and archery enthusiasts—across two events, under one roof, over four exciting days.  

Questions about reserving a booth space? Contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142. 

Event registration and ticket sales open July 15. To learn more, visit atashow.com.