For retailers already invested in archery, the ATA Trade Show has long been the industry’s No. 1 event to do business and plan for the year ahead. But whether archery is a cornerstone of your business or a category you have yet to explore, the 2027 ATA Trade Show brings together the products, brands and industry connections you need to make informed business decisions, all in one place.
The ATA Trade Show returns to Indianapolis Jan. 7-8, bringing thousands of retailers and industry professionals together under one roof. For established archery retailers, it’s an opportunity to improve what’s already working. For those exploring the category, it’s a chance to see firsthand what archery and bowhunting could add to your business.
Time away from your business matters. So does making sure the time you spend away from it is worthwhile. In a matter of days, you can accomplish what would otherwise take months of individual conversations, meetings and research.
Meet face-to-face with the people behind the brands and products you carry, from sales representatives and company leaders to product engineers and industry experts. See products firsthand before deciding what deserves space on your shelves. Compare products side by side, ask questions, write orders and make more informed buying decisions before committing inventory dollars.
Just as important are the conversations happening across the Show floor. Connect with other retailers, compare what’s selling, hear what customers are asking for and learn what’s working in stores across the country, while strengthening existing relationships and making new ones.
The Show floor also gives you a look at where the industry is headed. New products, brands and conversations with manufacturers and fellow retailers can help you better understand what’s changing and where opportunities may exist in the year ahead.
And the best part … the value extends beyond the Show floor.
Retailers are invited to kick off Show Week Jan. 6 at the New Product Launch Unveiling & Happy Hour, where the year’s newest products will be unveiled before the Trade Show opens. Get an early look at what’s coming to market, connect with the brands behind the products and catch up with industry friends over free beer and entertainment.
You’ll also hear from some of the industry’s best-known experts through educational seminars and Coffee Talk sessions. Whether in a seminar room or through informal conversations, you’ll find practical insights to take back to your business. And on Jan. 7, the Industry Celebration brings ATA members together for one of the industry’s biggest nights, featuring live entertainment, awards, food, a live auction, raffle drawings and more.
Retail companies booking within the ATA hotel block can take advantage of the First Night’s On Us promotion, providing up to $150 off your first-night hotel stay. You’ll also receive a $150 Super Deal Gift Card to put toward qualifying orders and offers from participating exhibitors, plus a Big Buck Tag coupon book with thousands of dollars in savings.
Throughout the Show, exhibitors will offer additional Show-only specials and buying opportunities.
Together, those benefits can help offset the cost of attending while giving you even more ways to put the trip to work for your business.
Every retailer and every market is different. If archery is already part of your business, you may be looking for the next product, brand or opportunity to add value to what you already offer. But maybe you serve hunters and shooting sports customers every day and haven’t seriously explored archery. The ATA Trade Show gives you a place to start.
You don’t have to be an archery expert to attend. Talk with manufacturers and other retailers. Learn what’s working in other stores. Better understand the products, services and support available to retailers, and determine where there may be opportunities for your business and customers.
You may leave Indianapolis with a new product to put on the shelf, a new brand relationship, an idea to improve your existing business or an entirely new category to explore.
The point isn’t that every opportunity will be right for your store. It’s having hundreds of them in one place so you can determine which ones are.
The 2027 ATA Trade Show takes place Jan. 7-8 in Indianapolis. Whether you’re coming to strengthen an established archery business or explore what the category could add to your store, make the trip and see the opportunities for yourself. Register today at atashow.com.
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