Every January, our industry packs up its passion, its innovations and its community spirit and heads to one place: the ATA Trade Show. For years, it’s been the must-attend event on our calendars; a reunion, a reset and a celebration of the work we do and the people who make it possible.
In 2026, that tradition grows into something even bigger. For the first time, the ATA Trade Show will be joined by the all-new Archery & Bowhunting Supershow and two major tournaments, creating what we’re calling ATA Show Week. And this year, Jan. 6–11 in Indianapolis, that familiar feeling is stronger than ever.
The energy building around ATA Show Week is unlike anything you or I have experienced before. While this is the first year the ARRO Hot Show, NABA Show, ATA Trade Show, Supershow and tournaments come together, the excitement is already impossible to miss. You can feel it in the anticipation from retailers and manufacturers and in the growing excitement from consumers eager to experience something they’ve been waiting decades for. It’s the one week when every corner of industry will get together under one roof with the same excitement and purpose.
For decades, the ATA Trade Show has been the premier place to do business. It’s where retailers discover the newest products that will be lining their shelves for the season ahead. It’s where manufacturers finally get to show off the innovations they’ve been quietly working on in the background for months, if not years. And it’s where deals and partnerships take shape; the kind you can only build face-to-face.
But beyond the business, it’s personal. It’s seeing familiar faces from across the country and catching up as though no time has passed. It’s putting names to faces you’ve emailed for months. And it’s celebrating the people who make this industry what it is—so much more than just the products we sell.
That personal connection matters now more than ever. You’ve all felt the shifting tides of retail. You’ve all navigated changing consumer expectations. But you’ve adapted, evolved and pushed forward. This year, ATA Show Week is where we remember that we’re not doing it alone. We’re part of a community that’s committed to supporting one another, sharing ideas and strengthening archery together.
Retailers often say the ATA Trade Show is the most important “research” trip of their year, and for good reason. This is where many of the newest products of 2026 are launched, long before they hit the retailers’ shelves. Walking the aisles isn’t just exciting; it’s strategic. You get a firsthand look and opportunity to try products that will drive interest, create demand and spark conversations in your shop throughout the year.
Manufacturers, meanwhile, get a front row seat to reactions from retailers throughout the country. And this year, with the addition of the Archery & Bowhunting Supershow, from consumers as well. Months, if not years of work finally meet real feedback, excitement, questions and new partnerships.
This year brings something brand new and something the industry has talked about for a long time. Following the members-only Trade Show, the all-new public Archery & Bowhunting Supershow will take place Jan. 9–10.
For the first time, everyday bowhunters, tournament archers, families and new archers will get the chance to experience the excitement that retailers and manufacturers have enjoyed for years. They’ll see the newest gear, meet their favorite brands, shoot on ranges, attend seminars and gain a deeper appreciation for the brands behind the equipment they trust.
Retailers have a lot to gain from this public offering. The Supershow gives consumers a firsthand look at what’s coming for 2026, a perfect setup for building demand as they walk back into your store at home. Manufacturers have the rare opportunity to speak directly to the people who use their products. The entire week becomes a bridge between the business side of archery and the community that keeps it going.
Another highlight of ATA Show Week is the competitive excitement happening right next door. The NFAA Rushmore Rumble and the S3DA Indoor Open debut their relocation to Indianapolis in 2026, drawing hundreds of archers from across the country. These events bring a different kind of energy—the kind that comes from competition, friendship and the shared love of sending arrows downrange.
Whether you walk over to watch for a few minutes or plan to take in the full weekend, it’s a great reminder of why we do what we do.
One of the most exciting parts of ATA Show Week is the Industry Celebration, a chance for ATA member retailers, manufacturers and industry professionals to come together for an evening of free food, drinks and entertainment. It’s a moment to pause, take a breath and appreciate the work we’ve accomplished as a community over the past year.
Our industry is built on relationships. It always has been. And this event honors that simple truth: archery thrives because of the people who dedicate their lives to it.
This year, we’re especially excited to add country music star Chase Rice to the evening’s lineup of events.
Whether you’re coming to close deals, discover new products, meet with partners, compete, network or simply reconnect with friends you haven’t seen in a year, ATA Show Week is the place to be.
This year’s ATA Show Week lineup includes:
- Jan. 6, 2026: ARRO Hot Show and NABA Show
- Jan. 7-8, 2026: ATA Trade Show
- Jan. 9, 2026: S3DA Indoor Open
- Jan. 9-10, 2026: Archery & Bowhunting Supershow
- Jan. 9-11, 2026: Rushmore Rumble
We’re ready. We’re excited. And we’re looking forward to seeing you in Indianapolis for the biggest week in archery.
To learn more and register, visit atashow.com.
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
