FOR IMMEDIATE RELEASE: Dec. 26, 2024
NEW ULM, MN — The Archery Trade Association is excited to promote their newest event, the New Product Launch Unveiling and Happy Hour, at the upcoming 2025 ATA Show. This event, set to take place on Jan. 7 from 4:00-6:00 p.m., promises to be a must-attend event for all show attendees.
Hosted the evening before the Show’s official kickoff, The New Product Launch Unveiling and Happy Hour will showcase the latest and most innovative products in the archery and bowhunting industry. Most importantly, attendees will have the opportunity to see many of the hottest products of 2025 before they hit the market.
“One of the top reasons retailers attend the ATA Show is to see new products, so we're shining a light on the hundreds of new products released at the show with this fun, new event," said Jeff Poole, ATA president and CEO.
Immediately following the New Product Launch unveiling, attendees will enjoy country music entertainment by Will Terry, presented by Martin Archery and Obsession Bows. During this time, attendees can enjoy free beer while networking with industry leaders and fellow professionals. Martin Archery and Obsession Bows will also host an exclusive giveaway during this event, where each brand will reveal the lucky winner of their newest flagship bow.
The ATA Show, taking place Jan. 8-10 in Indianapolis, is the world’s largest archery-only trade show, bringing together over 700 retailers, 500 archery brands and hundreds of new products under one roof for three days of networking, product launches and exclusive Show pricing. Don’t miss your chance to meet with industry leaders and see, touch and demo the latest products and innovations.
You must be an ATA member to register for the 2025 ATA Show. Not currently a member? Renew your membership or join the ATA. For questions, contact ATA’s Kim Watson at kimwatson@archerytrade.org.
To learn more about the 2025 ATA Show, including on-site promotions and view the schedule of events, visit ATAShow.com.
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