Lance Postma, owner of Top of Utah Archery in Logan, Utah, took a Level 3 certification course at the 2022 Show and encourages others to do the same.
“The best way for a pro-shop to be a legitimate pro-shop, is to strive to be the most knowledgeable and professional resource to their customers,” he said. “Archery certifications provide a national foundation for shops to reference, differentiating them from the box and chain stores.”
Another Level 3 participant at last year’s Show was Edward Shaw with the Michigan Department of Natural Resources marketing and outreach division. Shaw is an outdoor educator and teaches archery skills through an Outdoor Skills Academy at a state park. He took the certification to meet a continuing education requirement and said the knowledge helped him improve his confidence and confirmed he is teaching proper information to students and hunters.