Trade Show

Elevate Your Business with an Archery Certification at #ATA2023

Register for a Level 1, 2 or 3 archery certification course at the 2023 ATA Trade Show in Indianapolis. Reserve your spot today!
Photo Credit: ATA

Author: Cassie Gasaway

Archery certifications through USA Archery return to the ATA Trade Show for 2023. A certification can add credibility to your operation, increase your marketing value, and teach you to become a better archer and archery teacher.

The ATA is offering Level 1, 2 and 3 certification courses in Indianapolis, Jan. 11-13. Certification courses are easy to attend and cheaper than courses offered outside the Show thanks to a partnership with USA Archery. Additionally, each course will have a hybrid format with an online component that must be completed before the Show and an in-person portion completed at the Show.

Only ATA members can register for an instructor certification course at #ATA2023. Level 2 and Level 3 participants must pass a background check to become certified. A Level 2 certification is a prerequisite for Level 3 certification.

Certifying your employees is a great way to offer more lessons at your range. Photo Credit: ATA

Lance Postma, owner of Top of Utah Archery in Logan, Utah, took a Level 3 certification course at the 2022 Show and encourages others to do the same.

“The best way for a pro-shop to be a legitimate pro-shop, is to strive to be the most knowledgeable and professional resource to their customers,” he said. “Archery certifications provide a national foundation for shops to reference, differentiating them from the box and chain stores.”

Another Level 3 participant at last year’s Show was Edward Shaw with the Michigan Department of Natural Resources marketing and outreach division. Shaw is an outdoor educator and teaches archery skills through an Outdoor Skills Academy at a state park. He took the certification to meet a continuing education requirement and said the knowledge helped him improve his confidence and confirmed he is teaching proper information to students and hunters.

Guy Krueger, pictured above, John Corriveau and Bryan Farmer will all return for #ATA2023 certifications. Photo Credit: ATA

“The best part of the class is learning from Guy,” Shaw said. “I can follow a curriculum and learn online but having the opportunity to learn from Guy is a great experience. He has a way of pushing you while making it fun. I would absolutely recommend to any one if they ever have the opportunity to learn from Guy to do so. Guy really makes the difference teaching the class.”

Fortunately for those taking the course this year, Guy Krueger, USA Archery’s education and training manager and USA Archery Level 5 NTS coach, will be back in the front of the classroom. Other #ATA2023 archery certification instructors include John Corriveau, USA Archery Level 3 NTS coach, and Bryan Farmer, USA Archery Level 2 instructor trainer.

Certification Options:

Level 1: The Level 1 course is typically $115 but will cost $50 for the 2023 Show. There are two options.

  • Wednesday, Jan. 11, from 1 to 2:45 p.m.
  • OR Thursday, Jan. 12, from 9 to 11:45 a.m. 

Level 2: Participants will pay $60 to earn their Level 2 certificate. The course normally costs $175 outside the ATA Show. There are two options.

  • Thursday, Jan. 12, from 1 to 4 p.m.
  • OR Friday, Jan. 13, from 9 a.m. to 12 p.m.

Level 3: The Level 3 certification is a two-part course. There is only one option. Attendees must complete both parts for certification. The course will cost $100, saving ATA members $275 from the typical $375 cost.

  • Wednesday, Jan. 11, from 8 a.m. to 12 p.m. (Part One); AND Thursday, Jan. 12, from 8 a.m. to 12 p.m. (Part Two)

Register Now

No matter what business or affiliation you have regarding archery, improve it by getting certified to teach archery. Opt to take a Level 1, Level 2 or Level 3 certification at the 2023 Show. Spots are limited so register ASAP. Visit the ATA’s certification webpage for more information and to register online. You can also register by emailing Sarah Haala at or by calling the ATA Trade Show’s business and membership office at (866) 266-2776.

ATA staff will review your registration information and contact you within 2-3 business days to confirm your spot.

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