The ATA’s Industry Celebration, presented by Mossy Oak, is the archery and bowhunting industry’s networking event of the year. It begins at 6 p.m. on Jan. 11 in the America’s Center Ballroom on the first night of the ATA Show, Jan. 11-13 in St. Louis.
Country music star Jon Langston will perform live and headline entertainment for the event and, Ronnie “Cuz” Strickland, senior vice president at Mossy Oak, will serve as the event host.
“We’re excited to have Jon, Cuz and Mossy Oak join us for this year’s event as we celebrate the industry’s accomplishments,” said Jeff Poole, ATA’s president and CEO. “This is sure to be a can’t-miss event, and we look forward to seeing all our friends for an evening of fun, food and entertainment.”
Langston released his debut full-length album, “Heart On Ice,” in September. It features 14 songs, 11 of which he co-wrote. A Georgia native, Langston produced three EPs, a No. 1 all-genre iTunes debut (“When It Comes To Loving You”) and more than half a billion global streams. For more on Langston, click here. He will take the stage at 7:30 p.m.
Strickland joined the Mossy Oak team in 1988, two years after the company was born, first as salesman, then in marketing and public relations. Today, as senior vice president, he oversees media efforts that have expanded to include both traditional broadcast and online video.
The ATA expanded and invigorated this year’s Industry Celebration. In addition to Jon Langston’s performance, the event will offer a dinner, free drinks, giveaways, new industry awards and more. ATA Show goers can use their badge to enter the ATA’s Industry Celebration for free. Upon entry, attendees will receive a ticket packet, which includes a meal ticket, drink tickets and ticket to entry the raffle prize drawing.
Attendees can enjoy free food, drinks, and entertainment. Photo Credit: ATA
Unwind with friends and make new connections while enjoying good food and cold drinks sponsored by CamoSpace. Dinner will be ready to serve at 6 p.m. New this year, attendees can redeem their drink tickets for nonalcoholic beverage options, in addition to beer and wine.
Attendees can also expect giveaways, including raffle prizes from Banks Outdoors, BIGShot Targets, Mossy Oak, Moultrie, Pnuma Outdoors, PSE and Victory Archery. Raffle prize winners will be drawn throughout the evening and must be present to win.
Awards will be presented during the ATA Industry Celebration Event. Photo Credit: ATA
The ATA will continue to recognize deserving industry members with Impact Awards and present the yearly gold, silver and bronze New Product Launch Showcase awards. New award categories include Best New Bow, Best New Broadhead, Best New Release, Best New Technology, Best New Gear and Best New Accessory. The ATA will also present its first Industry Icon Award, which is presented to someone who is positively representing and protecting archery and bowhunting through significant contributions and volunteer work.
The ATA Show is the biggest gathering of archery and bowhunting in the world and the best place to see new products, make new connections and generate new business. It was also recognized by Trade Show Executive as one of the 100 largest trade shows in the country in their most recent rankings.
To register, click here or contact Sarah Haala, Trade Show coordinator, at sarahhaala@archerytrade.org or 507-233-8130.
For more information about the ATA Show, visit ATAShow.com.
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