For years, manufacturers and retailers have been road warriors during the first two months of the year, attending numerous trade and buy group shows to fulfill their product needs for the season. And for years, they’ve asked for a more efficient, cost-effective solution.

In 2026, ATA is responding by bringing four events together over five days, all under one roof at the Indiana Convention Center, Jan. 6-10.

It all starts on Tuesday, Jan. 6, 2026, with the ARRO Hot Show in the morning and the NABA Show in the afternoon—both events set to take place in the same room at the Indiana Convention Center. That’s great news for exhibitors participating in both shows! When you make it easy for exhibitors, participation increases, bringing even more special buying opportunities for ARRO and NABA members.

The ATA Trade Show is open Wednesday and Thursday, Jan. 7-8, 2026, offering a first look at new products and innovations for the year—including the largest collection of archery exhibitors in the world. The ATA Trade Show remains the premier business event for archery and bowhunting professionals.

Then, on Friday and Saturday, Jan. 9-10, 2026, the all-new Archery & Bowhunting Supershow will open to enthusiasts eager to get a first look at the year’s new products, and talk with company representatives that designed and built them. Exhibitors who spent the previous two days writing orders for their retailers will now work to drive customers to ATA-member retail shops to help sell the product.

And that’s not all. We’re co-locating these shows with NFAA’s Rushmore Rumble archery tournament, held Jan. 9-11, 2026. The Rumble will attract the world’s top shooters and the target archery community to attend the concurrent Archery & Bowhunting Supershow, alongside thousands of bowhunters.

Get ready for the biggest week in archery with an event only the ATA can deliver.

For booth space opportunities in the ATA Trade Show and Archery & Bowhunting Supershow, contact ATA sales manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.  

Event registration opens July 15. Watch your email for additional event information, coming soon.