Trade Show
Introducing ATA’s Super Deal Pass, New at the ATA Show in 2024
Discover how to use and benefit from ATA’s Super Deal Pass.
Photo Credit: ATA
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Author: Cassie Gasaway
Want a super deal at the 2024 ATA Show in St. Louis, Jan. 11-13? The ATA has you covered thanks to its newest promotion, the Super Deal Pass. Buyers and exhibitors alike will benefit from this new ATA Show-only offer. Register to attend the 2024 Show to take advantage of this unique offer and many more. Here’s how the ATA’s Super Deal Pass works.
Retailers can redeem their BBT or Super Deal Pass at their favorite exhibitors. Photo Credit: ATA
How It Works for Buyers
The ATA will provide each retailer account with a one-time-use Super Deal Pass worth a minimum value of $150 to be used with any order or special offer from participating exhibitors. Retailers can check out the Super Deals offered by exhibitors by visiting booths on the Show floor. They determine the best deal for them, then return to the booth to redeem their single-use Super Deal Pass and save big at the 2024 Show.
Retailers can pick up their Super Deal Pass and other exciting promotions, including the Big Buck Tags coupon book and Goody Bag, at registration. To see a complete list of attendee promotions, click here.
How It Works for Exhibitors
This new promotion will help exhibitors attract buyers to their booth and offset costs for their brand. Exhibitors determine their Super Deal offer and promote it during the Show. At the end of the Show, exhibitors can redeem every Super Deal Pass they receive for a $150 reimbursement through the ATA. The goal is to create and promote a Super Deal offer so exciting that retailers choose to redeem their Super Deal Pass with you. The more passes you collect, the more money you receive from the ATA.
Create a Super Deal offer that attracts retailers to your booth. For example, you can provide a free add-on, reduce product costs so retailers can increase their order size, or give a flat-rate discount. Remember, the ATA subsidizes $150 of your offer for every Super Deal Pass you redeem. Get creative and start promoting.
There is no cost to the exhibitor and no need to opt-in to the promotion. If you have questions, please contact Eric Dobberfuhl, ATA’s sales manager, at (507) 233-8142 or ericdobberfuhl@archerytrade.org. To see a complete list of exhibitor promotions, click here.
Review the difference between Big Buck Tags and Super Deal Passes. Photo Credit: ATA
Save Big. Register Now!
Attending the 2024 ATA Show is the only way to get exclusive deals and offers, including the Super Deal Pass and those listed in the Big Buck Tags coupon book. Take advantage of your once-a-year opportunity to save thousands of dollars on products you need for your shop.
Register for the Show ASAP to secure your spot and start planning your trip. Plus, ATA-member retailers who book in the ATA Hotel Block can also save through the ATA’s First Night’s on Us Promotion in partnership with Explore St. Louis. Each retailer account will receive one $150 credit on their bill toward their first night’s stay.
Click here to register for the 2024 ATA Show. We’ll see you in St. Louis, Jan. 11-13. If you have questions or need help registering, please contact Sarah Haala, ATA’s Trade Show coordinator, at (507) 233-8131 or sarahhaala@archerytrade.org.
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