Who attends the ATA Trade Show?
Retail shops from 96% of the continental United States.
What is the theme of the 2026 ATA Show?
A Celebration of Archery: honoring our members, our history and the future of the sport.
How are you supporting retailer attendance?
We’re running a targeted retailer recruitment campaign while keeping the Trade Show a member-only, B2B event to protect your buyer relationships. The back-to-back shows will attract more exhibiting companies for more business opportunities.
How will you promote the event to the public?
A national marketing campaign will be incorporated to reach bowhunters, recreational archers and tournament archers across digital, print, partner and influencer platforms.
Will this format cost more?
No. Booth pricing remains the same at $20 per sq. ft., plus applicable corner fees. You’re now getting four days of exposure for the same price as the previous three-day format.
Will tournament participants have access to the Archery & Bowhunting Supershow?
Yes! All tournament participants will receive access to the Supershow as part of their tournament registration, while their guests will receive half-price admission to the Supershow. All ATA exhibitors, retailers and consumers attending the Supershow will have complementary access to the tournament.
Can I exhibit for just the ATA Trade Show and opt out of the Archery & Bowhunting Supershow?
Yes. You can choose to exhibit for the Trade Show only. However, the booth space cost remains the same whether you exhibit for two days or four, offering you the opportunity to expand your brand reach at no additional cost.
If I opt out of the Archery & Bowhunting Supershow, do I tear down after the ATA Show or leave my booth up?
If you opt out you must tear down and remove your booth by 12:00 a.m. after the Trade Show ends on Thursday.
Will show management tear down my booth if I leave before the Archery & Bowhunting Supershow?
No. Exhibitors are responsible for dismantling and removing their own booths by the designated deadline if opting out of the Archery & Bowhunting Supershow.
Can I exhibit for just the Archery & Bowhunting Supershow?
Unfortunately, no. For logistical and security reasons, exhibitors must be fully moved in and operational by the start of the ATA Trade Show. No move-ins are permitted after the Trade Show begins.
During the Archery & Bowhunting Supershow, if we sell our products to consumers, do we need to pay sales tax?
If an exhibitor conducts any on-site sales transactions, they are solely responsible for complying with all applicable federal, state and local laws, including the collection and remittance of sales tax. For more information on Indiana sales tax requirements, please visit the Indiana Department of Revenue: https://www.in.gov/dor/i-am-a/business-corp/sales-tax/.
What should I budget for?
Answer:
– Exhibit space pricing remains the same whether you exhibit for two days or four.
– Always order booth services before discount deadlines (typically 21–28 days before the show. Check your Exhibitor Service Manual for exact dates).
– Consolidate your freight and shrink-wrap it to avoid extra material handling fees.
– Bring backup supplies (power strips, extension cords, artificial plants, waste baskets, etc.) to avoid increased rental costs.
– Compare the cost of renting booth displays, carpet and furnishings with shipping your own materials.
– Meet your target move-in times. Drivers must check in at the marshaling yard before deadline times to avoid additional surcharges.
– For larger booths, ship hanging signs and carpet in advance to allow for straight-time (non-overtime) installation when possible.