Bringing the archery world together like no one else can—that was the goal of the 2026 ATA Show. As we started to build out what that might look like, we realized it was now more than a single show, it was a week of shows, events and competitions like this industry has never experienced before. It was an effort to bring the entire industry together in what ended up being six events over six days. Retailers, manufacturers, target archers, kids, bowhunters, influencers and the who’s who of the archery industry. 

ATA is the only organization uniquely positioned to bring these events together under one roof. The first priority was ensuring the integrity of the ATA Trade Show for our member retailers and manufacturers by protecting its role as the industry’s premiere trade show. This was essential. We then added two additional buying shows – the ARRO Hot Show and NABA Show – held on the same day in the same room to increase cost efficiency and value for attendees. 

Next, we added two days to allow the manufacturers to showcase their products to end users at the newly created Archery & Bowhunting Supershow. Because manufacturers’ marketing budgets are built for marketing to consumers, the Supershow was designed to be a component of their marketing plan, not their sales plan. It allowed manufacturers to generate consumer demand for their products and send them to their local shop to make the purchase. Many exhibitors used discounts or incentives only redeemable at a retailer’s shop. 

Rounding out the plan to bring all corners of the archery industry together was the addition of an archery tournament. The collaboration with NFAA to bring in the Rushmore Rumble as a key part of the week was an important addition. Not only did it attract close to 1,000 archers, including some of the best in the world, it added another dimension to the week. Lastly, we had an unexpected opportunity to partner with S3DA to hold their Indiana Regional and a new event, the S3DA Indoor Open, during the Supershow. That addition brought more than 260 youth archers, plus their parents and siblings. 

What took place in Indianapolis was a turning point for the archery industry. The conversations, connections and energy created during ATA Show Week didn’t end when the doors closed. They set the stage for what’s next. ATA Show Week is back in Indy next year and I hope you plan to be a part of it.