FOR IMMEDIATE RELEASE: January 8, 2026
NEW ULM, MN — The Archery Trade Association is pleased to present the New Product Launch Showcase award winners. The New Product Launch Showcase highlights products launched at the 2026 ATA Trade Show as part of ATA Show Week, recognizing companies for excellence in new product design, innovation and their ability to meet customer demands. Award recipients were announced Jan. 7 during the ATA Industry Celebration event, presented by Mossy Oak.
New Product Launch Award winners are:
- First Place: Specialty Archery LLC, Stack It Peep
- Second Place: Pure Archery Group, Bowtech Alliance
- Third Place: Extreme Hunting 365 LLC, Stick for Bear
The ATA also has six category-specific awards for the New Product Launch Showcase. This year’s award winners are:
- Best New Bow: Pure Archery Group, Bowtech Alliance
- Best New Broadhead: Rage Broadheads, Tyrant 3 Blade
- Best New Release: T.R.U. Ball & AXCEL Archery, Alt Zero
- Best New Technology: Yellowstone.ai LLC, Y2 Wide Lens Cellular Trail Camera
- Best New Gear: Extreme Hunting 365 LLC, Stick for Bear
- Best New Accessory: Specialty Archery LLC, Stack It Peep
“New product innovation is the key to driving sales and propelling the archery industry forward,” Jeff Poole, ATA president and CEO, said. “I’m proud to recognize this year’s New Product of the Year award winners from the hundreds of new products released at this year’s ATA Show.”
The ATA awards program was created in 2020 to recognize individuals and companies that make significant contributions to the future of archery.
For more information about the ATA’s awards program, contact Jennifer Mazur, ATA's senior director of outreach and education, at jennifermazur@archerytrade.org or (507) 233-8139.
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