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Join Today

Where Does the Money Go?

By: Jeff Poole, ATA’s President and CEO

The ATA operates on a fiscal year that runs from April 1 – March 31. That means your annual membership year spans those same dates. Renewal notices are being sent now via email and regular mail so you can take advantage of a full year of membership benefits. Why is it important to renew your membership now?

ATA is the industry’s trade group, providing you with a wide range of services to help your business thrive:  

– Advocacy: Your voice in legislative matters impacting the archery and bowhunting industry
– Business Support: Tools, templates and resources, from standard HR documents to strategies for monetizing your range
– Education & Certification: Industry-recognized bow technician certification and ongoing training to support your business
– Industry Leadership: The authority on technical issues, standards and trusted information for the industry
– Participation Growth: Programs that promote archery and bowhunting and help grow the customer base
– Partnerships: The industry’s liaison with state and federal wildlife agencies
– Member Services: Access to vetted business services, from insurance and POS systems to marketing and social media support

Still wondering how your membership dollars are used to support the industry? ATA recently released its annual Year in Review, documenting all that your trade group has accomplished over the past year through membership dues and ATA Show revenue.

With booth space selection quickly approaching for the 2027 ATA Show, you must renew your membership as an exhibiting manufacturer to be eligible to select space. For retailers, renewing ensures a full year of programs and services designed specifically to support and grow your business.

I suspect many of you don’t fully realize the magnitude of programs and services ATA has developed for its members. Most of these benefits are exclusive to ATA members, requiring login access.

Click Here to see what you’re missing—and when your membership renewal notice arrives, don’t wait. Click Renew Now and keep your membership working for you.

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