The 2024 ATA Show is well underway in St. Louis as thousands of archery and bowhunting members from across the world gathered to kick off the industry’s biggest event of the year. Showgoers are impressed with the turnout, venue and more than 150 new products released at the Show, including several bows and crossbows launched by Obsession Bows, Excalibur and more.
“The amount of new products unveiled here in St. Louis confirms the ATA Show is the best place to see and test all the new products launching for the year in one convenient location,” said Jeff Poole, ATA president and CEO. “There’s no doubt these new products will create some great buying and selling opportunities for ATA members at the Show.”
Renewing relationships and conducting business are the main priorities for retailers and manufacturers at the Show. ATA members are capitalizing on Show-only specials and promotions offered in St. Louis, including ATA's Super Deal Pass and Big Buck Tags coupon book.
“We’re taking advantage of all the Show specials offered from the dealers we work with,” said Tony Garibaldi of Bay Archery Sales in Essexville, Michigan. “The Show has some of the best deals you can get throughout the year and all the vendors we’ve talked to have been extremely helpful and friendly. They’re also allowing us to order products at the discounted price and schedule the orders throughout the year. These are great companies and the ATA Show has been great so far!”
Attendees will end Day 1 of the ATA Show with two exciting opportunities, including:
1. A Show Floor Happy Hour from 5 to 6 p.m.: Several ATA Show exhibitors are hosting a Happy Hour with beer and wine during the last hour of the Show.
2. ATA’s Industry Celebration, presented by Mossy Oak from 6 p.m. to 9 p.m.: Attendees can head to the America’s Center ballroom to enjoy free food, drinks and entertainment by Jon Langston. The ATA will give a status of the archery industry update and share industry milestones and happenings from 2023. The ATA will also announce winners for the ATA’s awards program, including the Industry Icon award, Impact Awards and New Product Launch Showcase Awards.
The ATA encourages Showgoers to view the schedule of events to find booth events, educational sessions, celebrity meet and greet opportunities, and other Show happenings on Days 2 and 3.
Have a question or need help at the 2024 ATA Show? Talk to an ATA staff member at a registration desk or at the ATA Programs & Services area on the Show floor.
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