Trade Show
7 Ways to Save Money at the 2025 ATA Show
Buyers and exhibitors must register to attend the 2025 ATA Show to capitalize on these exciting once-a-year promotions.
Photo Credit: ATA
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Author: Cassie Gasaway
The 2025 ATA Show, set for Jan. 8-10 in Indianapolis, is the world’s largest gathering of archery and bowhunting professionals. Whether you’re looking to test hundreds of new products, generate new business or meet face to face with industry professionals, the 2025 ATA Show is the premier event of the year—with exclusive savings you won’t want to miss. The ATA offers special promotions for attendees and exhibitors alike.
Attendees can enjoy free beer during Happy Hour at participating booths. Photo Credit: ATA
Attendee Savings
Attending the ATA Show gives you access to Show-only special pricing and deals from exhibitors, including better margins, terms and shipping rates. On top of all that, the ATA offers several promotions to help ATA members increase their ROI, while making the Show the must-attend event of the year.
1. Take Advantage of the “First Night’s on Us” Promo
All registered ATA-member retailer companies that book in the ATA Hotel Block before Jan. 3, 2025, will receive a $150 credit on their bill toward their first night’s stay. You stay and we pay! The promotional credit will automatically apply when you book through the official housing provider, Visit Indy. Learn more here.
2. Pick Up Your Goody Bag
Each retailer account will receive a free Goody Bag, which will include gifts, product samples, promotional items and inserts from exhibitors.
3. Redeem Your Super Deal Gift Card
Each retailer account will receive a one-time-use Gift Card to use on any order or special offer from participating exhibitors. Retailers can visit booths on the Show floor to view Super Deals offered by exhibitors, redeeming their single-use Gift Card to save big at the 2025 Show. For more information, click here.
4. Use the Big Buck Tags Coupon Book
Receive Show specials and giveaways from manufacturers and thousands of dollars in savings only redeemable at the ATA Show.
5. Attend ATA’s Industry Celebration, Presented by Mossy Oak
This is the industry’s networking event of the year! Join your peers on Jan. 8 for a free dinner, free drinks and free entertainment, as well as an awards ceremony and a state of the archery industry update.
6. Get Free Drinks During the Show Floor Happy Hours
Participating exhibitors invite you to join them in their booths for free beer and wine during the last hour of the Show. View the schedule of events on the ATAShow.com website to learn more!
7. Attend In-Person Educational Opportunities
Attending free educational events, like a morning seminar or Coffee Talk, helps you gain business knowledge from industry experts. Not only are these in-person educational opportunities free, but they provide information relevant to personal and professional growth. Click the “educate” tab in the grey menu on the ATAShow.com site to see all the educational opportunities.
Exhibitors can advertise their new products in the New Product Launch Showcase, exposing their product to attendees before they even enter the Show floor. Photo Credit: ATA
Exhibitor Savings
Get the most bang for your buck and capitalize on these exhibitor-specific offerings.
1. Book in the ATA Hotel Block
Hotels in the ATA Hotel Block are guaranteed to have the lowest rates and many offer special discounts and amenities. Click here to compare hotel options.
2. Create a Super Deal Gift Card Offer
The Super Deal Gift Card promotion helps exhibitors attract buyers to their booth and offsets costs for their brand. Exhibitors must determine their Super Deal offer before the Show and promote it before and during the Show to be successful. At the end of the Show, exhibitors can redeem every Gift Card they receive for a $150 reimbursement through the ATA. Learn more here.
3. Enter Your New Product in the New Product Launch Showcase
Save on marketing costs and let the ATA promote your new product for free! If you’re launching a new product at the Show, enter it in the NPLS through your ATA member dashboard by Dec. 4.
Register Now
Don’t miss your annual opportunity to learn, network, connect and grow your business. Attend the world’s largest celebration of archery in Indianapolis, Jan. 8-10, 2025, to set your business up to succeed in 2025 and beyond. Your participation also supports and strengthens the industry. Click here to register today. Remember, the ATA Show is a members-only event. For membership questions, contact ATA’s Kim Watson at kimwatson@archerytrade.org.
If you have questions or need help registering, please contact Sarah Haala, ATA’s Trade Show and membership manager, at (507) 233-8131 or sarahhaala@archerytrade.org.
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