– Trade Show Advisory Team: Implement the changes starting with 2020, and have a plan for 2021 and beyond.
– Member Benefits Advisory Team: Launch LMS Content, and have data-based assessment to determine what next steps are. Restructure membership dues.
– Building the Brand: Secondary logo rollout. Continued member education about who we are, and what we do based on data-driven assessment on members preferred method of communication.
– Consumer Organization Implementation: Go or no-go organization decision with a business plan, if go.
– Action Alert System: Add system education on learning management center and archerytrade.org.
– Archery Range Toolkit & Grant Program: Create Grant Advisory Team. Complete grant materials. Complete first year of grant applications by end of FY 19/20.
– Consumer Marketing Campaign: Rollout the campaign. Follow up with the data collection. Make a data-based secondary campaign decision.
– Bowhunting Equipment Standards: Continue to work with the Technical Committee to identify at least one additional standard to consider.
– Academic Archery Progress: Support USAA’s multi-prong approach to growing collegiate archery. Encourage four more university systems to elevate archery to a varsity sport.
– Pittman-Robertson Fund for Tomorrow’s Needs Act: Support and facilitate the passage of the PR Modernization Act to provide state fish and wildlife agencies greater flexibility for spending federal excise tax revenues on state and industry-related growth and participation priorities.
– Mentoring Guide: Finish guidebook, best practices, and case studies. Finish clearing house with CAHSS. Continue to build our Contact Us page. Send R3 ORAM plan to state agencies.
Your ATA’s Strategic Planning Priorities
2018/2019 Initiatives
– Trade Show Advisory Team: Will maximize the performance of the ATA Trade Show, ensuring success and sustainability of the event for years to come.
– Member Benefits Advisory Team: Will audit and establish improved member services and support structure within the ATA.
– Rebrand: We will rebrand the Archery Trade Association as a leader in the industry, and align ourselves with passion for the sports of archery and bowhunting.
– Consumer Organization Feasibility Study: Will help us understand like-minded organizations and their consumer models, which are potential areas to increase engagement with consumers and subsequently increase revenues for the ATA.
– Action Alert System: Identify and implement a new alert system for our members to help them take turnkey legislative or regulatory action on industry-related issues.
– Archery Range Toolkit & Grant Program: Create and provide a range toolkit that eases a community’s access to archery ranges and programs, and helps evaluate options for implementing a grant program for ranges.
– Consumer Marketing Campaign (Videos): Create an effective consumer campaign to ignite interest in archery and bowhunting, and help drive consumer participation.
– Bowhunting Equipment Standards: Develop a standardized position on bowhunting equipment regulations to facilitate ATA’s advocacy with state fish and wildlife agencies for simplifying equipment regulations.
– High School Sport Feasibility Study: Explore the feasibility of sanctioning archery as an official high school sport.
– Pittman-Robertson Fund for Tomorrow’s Needs Act: Support and help pass the P-R Modernization Act to provide state fish and wildlife agencies more flexibility in spending federal excise tax revenues on state and industry-related growth and participation priorities.
– Mentoring Guide: Compile a comprehensive guide of best practices to help grow bowhunting for generations to come.
2019/2020 Initiatives
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