Registration is open for the 2027 ATA Trade Show, returning to Indianapolis Jan. 7-8 as part of ATA Show Week. As the industry's No. 1 business event, the members-only Trade Show gives retailers the opportunity to see, shoot and compare the year's newest bows, accessories, apparel and technology before many products reach store shelves, all while connecting directly with the people who designed, built and know the products best.
Beyond the Trade Show, ATA Show Week continues through Jan. 10 with competitions and the second annual Archery & Bowhunting Supershow, creating even more value for retailers, manufacturers, media and industry partners. Together, the week's events make Indianapolis the first and most important business trip of the year for the archery and bowhunting industry.
The current 2027 lineup includes:
- Jan. 7-8: ATA Trade Show
- Jan. 8: S3DA Indoor Open
- Jan. 8-9: World Archery Indoor World Series 500
- Jan. 8-10: NFAA Rushmore Rumble
- Jan. 9-10: Archery & Bowhunting Supershow
Every buying decision matters. Before you commit inventory dollars for the season, the ATA Trade Show gives you the chance to get hands-on with the newest products, compare them side by side and decide what deserves a place in your store.
No catalog, website or sales sheet can replace shooting the latest bows, seeing new accessories in person or asking detailed questions to the people who helped create them. Whether you're evaluating flagship bows or exploring new product categories, you'll leave Indianapolis having made more informed purchasing decisions.
Retailers also gain access to members-only pricing and exclusive savings. Each retail company receives a Big Buck Tag coupon book packed with thousands of dollars in exclusive manufacturer deals, plus a Super Deal Gift Card worth at least $150 to redeem with participating exhibitors, adding even more value to every order written.
Many of the year's biggest product announcements happen during ATA Show Week, giving retailers a first look at the products they'll be selling.
The annual New Product Launch Unveiling & Happy Hour, held the evening before the Trade Show floor opens (Jan. 6), gives retailers, manufacturers and media an exclusive first look at hundreds of new products being launched during ATA Show Week, while enjoying free beer and entertainment.
As you walk the show floor the next morning, you'll have the opportunity to test the products while comparing against competing models before making purchasing decisions.
New products compete across multiple award categories throughout the week, and for the first time, ATA Trade Show attendees will help determine the winners through the official event voting app. Category awards will be presented during the ATA Industry Celebration, with first- and second-place winners announced during the Indoor World Series competition on Saturday evening.
Once you've found the products that stand out, the conversations begin.
The ATA Trade Show gives retailers the opportunity to reconnect with vendors, meet new suppliers and have the conversations that simply don't happen over email or during a sales call. You'll discuss product performance, ask questions directly to the people who designed the equipment and gain insights that help you better serve your customers long after the show ends.
Manufacturers benefit just as much. The Trade Show is where they launch new products, reconnect with existing dealers, open new accounts and gather valuable retailer feedback before the season begins.
At the 2026 ATA Trade Show, approximately 74% of attendees were the final purchasing decision-maker for their business, making the event one of the industry's most efficient opportunities for manufacturers to connect with qualified buyers.
ATA Trade Show registration also includes admission to the Archery & Bowhunting Supershow, giving retailers an opportunity to interact directly with consumers before new products reach store shelves. All you need to do is show your Trade Show badge at the door.
Retailers get a front-row seat to how consumers react to the newest products, seeing firsthand what people pick up, ask about and get excited to shoot. Those conversations provide valuable insight into buying trends while giving retailers another opportunity to connect with potential customers before they're directed back to one of more than 900 ATA-member pro shops.
“As a retailer, I am 100% in favor of the public-facing Archery & Bowhunting Supershow,” Randall Wellings of Straight Line Archery said. “It is so much better for the consumer to see, touch and try the products in person versus making purchasing decisions online or in a catalog. Plus, exhibitors do a great job of encouraging attendees to visit their local archery shop! As retailers, we love that."
For manufacturers, the value extends even further. Exhibitors remain set up throughout the Supershow at no additional booth cost, allowing brands to reach bowhunting and archery enthusiasts, media and influencers while significantly expanding product exposure.
ATA Show Week extends far beyond the Trade Show floor. Premier competitions including the NFAA Rushmore Rumble, S3DA Indoor Open and the Indoor World Series 500 bring competitive archers, spectators and media together in Indianapolis, creating additional excitement throughout the week while increasing exposure for exhibitors and the industry as a whole.
In 2026 alone, ATA Show Week generated more than 40 million media impressions, extending the reach of participating brands and reinforcing the week's role as the industry's premier gathering.
Every January, the bowhunting and archery industry comes together in one place to launch products, strengthen relationships and prepare for the year ahead. Whether you're evaluating inventory, reconnecting with manufacturers or discovering the products your customers will soon be asking for, there's no better place to begin the season than the ATA Trade Show.
Registration for the 2027 ATA Trade Show and tickets for the Archery & Bowhunting Supershow are now available. Register today and start planning your trip to Indianapolis Jan. 7-10. To learn more about ATA Show Week, including event schedules, participating brands, registration and ticket options, visit atashow.com.
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.
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