New Product Launch Award Winners Announced at the 2025 ATA Industry Celebration Event 

FOR IMMEDIATE RELEASE: Jan. 9, 2025

NEW ULM, MN — The Archery Trade Association is pleased to present the New Product Launch Showcase award winners. The New Product Launch Showcase features products launched at the 2025 ATA Show, where this year three companies were awarded for their new product design, innovation and ability to meet customer demands. Recipients were announced on Jan. 8 during the ATA Industry Celebration event, presented by Mossy Oak.  

New Product Launch Award winner recipients are:   

- Gold: Xpedition Archery, LLC - X-Lite 32 Bow

- Silver: Striver Gear - Quick Release Bino Harness

- Bronze: NILCH'I - Wind Detection Accessory Holder 

The ATA also has six category-specific awards for the New Product Launch Showcase. This year’s award winners are:    

- Best New Bow: Xpedition Archery, LLC - X-Lite 32

- Best New Broadhead: FeraDyne Outdoors - Rage Hypo 2

- Best New Release: T.R.U. Ball & AXCEL Archery - Aileron Flex 

- Best New Technology: Trophy Scan - Mobile App

- Best New Gear: Ardisam Inc. - Nested 15 Liter Pack

- Best New Accessory: Tethrd, LLC - Limb Saw  

“New product innovation is the backbone of the archery and bowhunting industry,” said Jeff Poole, ATA president and CEO. “I’m proud to recognize this year’s award winners and the innovative new products they have released at the ATA Show.” 

The ATA Awards Program was created in 2020 to recognize individuals and companies that make significant contributions to the future of archery.  

For more information about the ATA’s awards program, please contact Jennifer Mazur, ATA's senior director of outreach and education, at jennifermazur@archerytrade.org or (507) 233-8139.