Point Your Customers in the Right Direction

You just sold a bow to a first-time customer, but does that customer know where the nearest range is for sighting in or how to connect with other archers or bowhunters for advice? If a customer doesn’t know how to proceed after buying a bow, their archery journey may end abruptly, along with future sales you might have received.

As an archery business, it’s in your best interest to serve as a hub for archery and bowhunting resources and information. Take it upon yourself to know what’s available, including nearby ranges, local clubs, tournament series and other archery sources of information. Then, share those resources with customers so they get started properly or can plug in more deeply. Before a customer leaves your shop, consider suggesting some options like these to help them find a good pathway to an enjoyable archery experience.

1. Invite Them to Take a Lesson or Class

If you offer next-step opportunities like lessons, classes or leagues, inviting customers to sign up is a no-brainer. These give participants foundational knowledge for optimal success and bring them back to your shop for additional purchases. The ATA has resources to help its members offer classes, including how-to guides and educational curriculums like Explore Bowhunting and Explore Bowfishing. If your shop is focused on equipment and doesn’t host hands-on learning opportunities, point customers in the right direction.

2. Connect Them to a Mentoring Program

Newcomers are usually overwhelmed by all the things they must learn. Mentors help new participants learn safe, responsible hunting skills and tactics so they can hunt confidently and independently. Most state wildlife agencies and the National Deer Association have mentoring programs open to the public. Have customers explore these options. If you’re interested in becoming a mentor or hosting a mentoring program, check out the ATA’s Hunting Mentor Guide available in the Resource Library for tips.

3. Introduce Them to Sportsmen’s Organizations

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Many sportsmen’s organizations, like Bowhunters United, offer tips, advice and support to new and veteran hunters. Ask your customer what interests them most and encourage them to join your recommended organization to receive members-only information and resources.

4. Have Them Join a Local Archery Club

Many national archery organizations, including Scholastic 3-D Archery, USA Archery, the Archery Shooters Association, the International Bowhunting Organization and the National Field Archery Association, have clubs scattered across the United States. Many clubs host events and tournaments and usually have a strong membership base willing to help new members. Your customers can get as involved as they want or shadow others to learn more.

5. Refer Them to the Parks and Recreation Department

Many local and state governments have parks and recreation departments that oversee places and facilities dedicated to leisure and recreational pursuits, including archery and bowhunting. Depending on the location, some departments host classes or maintain archery parks for the community. The department is also likely familiar with area clubs and programs, so it’s a great starting point for new archers.