January 10-12, 2019
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Nicole Nash of Bloomfield, Kentucky, joined the Archery Trade Association in November 2014 to help introduce retailers to the ATA’s Retail Growth Initiative, which helps retailers develop recreational archery opportunities in their communities.
She currently serves as the ATA’s member outreach manager, and plays a crucial role in several ATA initiatives, including the Archery Park Guide, Retail Growth Initiative and Archery Equipment Development Program. She’s also a presenter at the Trade Show Academy Seminars.
Nicole is involved in the equipment-testing aspects of the Archery Equipment Development Program. She recruits new field-testers, interviews them, organizes equipment to be tested, monitors the testing process and compiles product feedback. She’s also the main contact person for the Archery Park Guide, which helps cities, counties and states develop safe, accessible archery facilities in communities. In addition, she tracks the progress of retailers trained in the Retail Growth Initiative, and helps them develop websites and digital assets.
Along with the ATA’s Kurt Smith, Nicole serves as a liaison to the ATA’s Retail Council. She organizes meeting logistics, takes notes and updates Council members.
Nicole also facilitates communications between the industry and retailers who participate in the ATA’s Explore Archery, Explore Bowhunting and Explore Bowfishing programs. Her efforts helped the ATA develop the goals, mission and implementation strategies for Explore Bowfishing, which launched in October 2016.
“I’m excited to see where these programs take us, and how they will shape archery’s future,” Nicole said.
Nicole is certified as a USA Archery NTS-Level 3 coach, and is a Basic Archery Instructor Trainer. She is also certified as an instructor for hunter education, Project Wild and Explore Bowhunting. In 2010, Nicole received the Kentucky Colonel Award, the highest honor bestowed by the commonwealth of Kentucky.
Nicole is a lifelong outdoorswoman, and credits her father with instilling her passion for hunting and fishing at an early age. She began shooting archery at 22, and spends as much time in the woods and on the water as possible, pursuing deer, waterfowl, turkeys, frogs, crappies and bluegills. She often mentors youth hunts for deer and turkeys; and enjoys sketching, painting, gardening and cooking.
She and her husband, Josh, own two dogs: a black Labrador and a stray Chihuahua mix that showed up on their doorstep.
Nicole graduated in 2010 from St. Catharine College in Kentucky with a bachelor’s degree in criminal justice, with a minor in psychology; and a bachelor’s degree in mathematics and liberal arts-natural sciences. Before being hired by the ATA, Nicole worked for the Kentucky Department of Fish and Wildlife Resources as a conservation educator in Frankfort. In that role, she helped organize and conduct fishing activities and field trips for Scouts, 4-H and church groups, at-risk youths, and several civic organizations. In 2012 she was hired by the ATA as a contractor to help research and develop Explore Bowfishing.