There are plenty of opportunities throughout the year to connect with customers, meet with suppliers and learn about new products. What makes ATA Show Week different is the ability to do all of it in one place.
Returning to Indianapolis, Jan. 7-10, 2027, ATA Show Week brings together retailers, manufacturers, media, competitive archers and bowhunting enthusiasts from across the country and internationally for five days of business, networking, competition and new product launches.
With seven events, thousands of attendees and the industry's newest products, ATA Show Week has become the annual gathering where the archery industry kicks off the year.
At the center of the week is the members-only ATA Trade Show, taking place Jan. 7-8 at the Indiana Convention Center.
ATA Show Week at a Glance
With five major events taking place over five days, ATA Show Week offers a unique opportunity to experience nearly every segment of the archery industry in one trip. Retailers, manufacturers, competitive archers, bowhunting enthusiasts and media all come together under one roof, creating an experience unlike any other.
For Retailers, the Year Begins Here
As the first major industry event of the year, the ATA Trade Show is where retailers prepare for the season ahead. Before products reach store shelves, attendees can see, shoot and compare the newest bows, accessories, apparel and technology while speaking directly with the engineers and manufacturers behind the product. It’s an opportunity to make smarter buying decisions ... not sight unseen from catalogs or sales sheets, but through firsthand experiences."The ability to network and catch up with other shop owners and our reps, get great deals and place our orders all in one location is a blessing," Griffin Archery of Tyler, Texas, said. "We can also check out new and up-and-coming products or get our hands on frequent customer-mentioned products that we may want to add to our lineup for the coming year."
Beyond evaluating new products, retailers get access to show-only pricing, early-order discounts, freight incentives and exclusive purchasing programs that can improve margins and inventory investments throughout the year.
The Archery & Bowhunting Supershow provides another advantage: direct consumer feedback. Seeing which products generate excitement and listening to the questions consumers ask provides valuable insight before attendees are directed back to their local pro shop to purchase products they saw on-site.
ATA Trade Show attendees receive complimentary access to the Archery & Bowhunting Supershow by presenting their Trade Show badge at the entrance.
For Manufacturers, It's Where the Industry Connects
For manufacturers, few opportunities provide the concentration of qualified buyers found at the ATA Trade Show.
"The ATA Trade Show continues to be our most important opportunity to show, teach and excite our retailer base about our new products each year," TenPoint Crossbows said.
With the ATA representing more than 900 retail locations, the ATA Trade Show
provides manufacturers with direct access to a highly targeted retail audience. At the 2026 event, approximately 74% of attendees served as the final purchasing decision-maker.
Manufacturers aren't exhibiting to a general audience. They're meeting with qualified buyers while also connecting with competitive archers, consumers, media and industry leaders throughout ATA Show Week.
Previous attendee research found that more than 7 in 10 retailers attend to discover new products, while a similar percentage attend to write orders during the show.
ATA Show Week has also become one of the industry's premier stages for introducing new products. During the annual New Product Launch Unveiling & Happy Hour, held the evening before the trade show floor opens, retailers, media members and manufacturers gather for an exclusive first look at the year's newest product releases, while enjoying free beer and entertainment.
The 2026 New Product Launch Unveiling & Happy Hour featured nearly 150 new products, with many more introduced throughout the week.
Rather than traveling to multiple events throughout the year, brands can increase exposure across buy group meetings, the ATA Trade Show, world-class archery tournaments and The Archery & Bowhunting Supershow, all in one destination during the industry's biggest week.
Bigger Tournaments, Bigger Audiences, Bigger Impact
The continued growth of the NFAA Rushmore Rumble, the return of the S3DA Indoor Open and the addition of the Indoor World Series reflect the continued growth of ATA Show Week.
The NFAA Rushmore Rumble is now the third-largest indoor archery tournament in the country and continues to grow each year, with nearly 1,000 competitors in 2026. “With a unique tournament format, cash payouts and scholarships across all divisions, and access to the industry’s newest products and manufacturers, the Rushmore Rumble continues to be a one-of-a-kind experience for archers and industry professionals alike,” Bruce Cull, NFAA Foundation’s president, said.
ATA Show Week's reach extends well beyond the Indiana Convention Center. During the 2026 event, ATA Show Week coverage alone generated more than 40 million impressions, demonstrating growing interest from retailers, manufacturers, consumers and the broader archery community.
ATA plans to continue expanding participation from media, content creators, influencers and special guests, creating even more opportunities for exhibitors to increase visibility before, during and after the event.
Learn More and Make Plans to Attend
Registration for the 2027 ATA Trade Show and tickets for The Archery & Bowhunting Supershow are now available. To learn more about ATA Show Week, including event schedules, participating brands, and registration and ticket options, visit atashow.com.
Interested in Exhibiting or Sponsorship Opportunities?
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit www.archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.
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