Trends come and go, but the ATA wants your business to withstand the test of time. Sometimes, your brand must jump on the trend bandwagon to stay relevant. Fortunately for you, these three trends will likely hang around for a while, and if you engage, you’ll probably boost your business. Consider dabbling in marketing strategies that relate to the following trends to win over customers and help sustain your business.
Livestream shopping is when a brand goes live on social media to give customers an immersive and interactive shopping experience. The company usually partners with an influencer or celebrity to highlight products and answer questions from the audience in real time. Customers tend to buy products during the event using e-commerce sites, but archery pro shops could take orders and have customers pay and pick up in store. In a survey of 2,000 people from the U.S. and the United Kingdom by the Influence Marketing Factory, 36% reported making a purchase during a livestream. Analysts also predict profits from livestream shopping in the U.S. to reach an estimated $26 billion in 2023 — a $9 billion increase from 2022.
Livestream shopping is quick and convenient, two other trends customers appreciate in 2023. It’s also ideal for busy or nonlocal customers. Check your social analytics to determine the best time to offer a livestream shopping experience. If you don’t have access to an archery celebrity, influencer or professional shooter, have your sales manager or communications specialist give it a go. Not sure where to start? Watch these livestream examples.
Mobile usage continues to explode worldwide, and 85% of customers in 2023 prefer receiving text messages over a phone call or email. So, instead of calling customers to provide an update on a pending service, send a text. The approach benefits retailers and customers alike because a text isn’t as disruptive as a call, nor does it suck you into an unexpected conversation.
According to Beambox, text messages have far higher open and click-through rates than email marketing, likely because customers believe 50% to 85% of emails are spam. If you’re using email as the primary way of communicating with customers, consider the switch to texts, as the medium has proved to be a powerful marketing tool. Test the strategy on your audience and send a brief message to highlight a product, class, sale or event to entice customers in-store. Compare texting and email analytics to find which tactic is more productive and cost-effective for your business. Check out the MyATA service providers for text messaging tools and programs.
Share your customers to show your appreciation. Photo Credit: Extreme Archery
Spoiler alert: People still like attention and acknowledgment. Plus, there’s an overflowing number of businesses and options, so customers will likely shop at the places that appreciate them. A Shopify article explains that personalization has become “a core customer expectation.” Leave your competition in the rearview and give customers the attention they want and deserve. Greet them by name in your store and by phone and email. Offer one-on-one lessons and shopping experiences. You can also recognize customers on social media by sharing their harvest photos or thanking them for their business or a review. Tag them to ensure they notice your callout. Let them know how much you value them and are devoted to their success.
To get an idea of emerging archery industry specific trends, use the ATA’s retail business tracker survey, which surveys a statistically significant number of ATA retail members in each region every quarter to provide information on overall sales, types of sales and customer demographics. The survey is a benefit to ATA members and is only available through the MyATA member dashboard. Click here for more information.
Listen to the data and make business changes to meet shifting customer needs. If you have questions, please contact the ATA’s business, membership and Trade Show office at (866) 266-2776, option 1, for assistance.
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