Prepare Your Shop for Bowfishing Season

Stock, Advertise Bowfishing Gear

Bowfishing is an excellent sport for beginning archers because it requires little extra gear. All they need is a bow with a few accessories, including a bowfishing rest, a reel with line, and arrows tipped with a barbed point. Stock these items in multiple styles and brands to give customers options.

Several manufacturers make bowfishing kits, which help customers easily convert their bow into a bowfishing setup. You could also bundle products to create your own bowfishing packages. Newcomers often don’t know what to buy, so you can remove barriers for beginners by grouping accessories into packages, or selling assembled packages.

Don’t forget to offer helpful items like gloves, towels, a fish club and polarized sunglasses. Stock all bowfishing equipment in one section near the entrance so it’s easy to find. Stocking multiple bowfishing-related items helps your shop rise above the competition. Advertise your gear and services on your website and social-media accounts so customers know you have them covered.

Be an Information Hub

Next, show your customers you can help them embark on this new adventure. Ease the transition by providing and explaining your state’s bowfishing rules and regulations, such as bag limits, where to go, which fish to take, how to use the fish, and which licenses or permits they need. Be sure to recommend bowfishing hotspots and tips to help them succeed. That’s the surest way to help customers have fun and get hooked on bowfishing.

State agencies often list bowfishing rules and restrictions on their websites. To make those details more handy, create shop-branded handouts. Your flyers can double as marketing materials for your shop when customers share them with friends and other bowfishing newcomers. Convenient, educational tips build trust with customers, which increases their loyalty to you, your shop and your brand.