FOR IMMEDIATE RELEASE: October 19, 2026
NEW ULM, MN — More than 300 archery and bowhunting brands, including Easton Archery, Bear Archery, TenPoint Crossbows and Bowtech, have confirmed they will exhibit at ATA Show Week, Jan. 7-10, 2027, in Indianapolis, with more joining every week.
Barnett Crossbows, Elite Archery, FeraDyne Outdoors, Martin Archery, Morrell Targets, PSE Archery, Rinehart Targets and Xpedition Archery are among the hundreds of brands that will exhibit.
From bows and crossbows to arrows, broadheads, sights, releases, targets, accessories and hunting gear, the lineup represents the full range of the archery and bowhunting industry. Established manufacturers, growing brands and emerging companies will gather in one place, giving attendees the opportunity to discover new products, strengthen relationships and meet the people shaping the industry’s future.
The ATA Trade Show, Jan. 7-8, brings manufacturers and qualified buyers together to see new brands, demo the year’s newest products, write orders and take advantage of Show-only buying opportunities. Whether reconnecting with longtime suppliers or exploring new product lines, retailers can accomplish in two days what might otherwise take months to coordinate.
“There’s tremendous value in bringing this much of the industry together in one place,” Jeff Poole, president and CEO of the Archery Trade Association, said. “For retailers, it’s a chance to connect directly with the companies they do business with and discover what’s next. For manufacturers, it’s a chance to strengthen relationships, introduce products and get in front of the people who influence purchasing decisions. These connections are important to the success and continued growth of our industry.”
Show Week doesn’t end when the trade-only portion does.
On Jan. 9-10, the Archery & Bowhunting Supershow opens to the public. Thousands of bowhunters, recreational and competitive archers, and outdoor enthusiasts will walk the same show floor retailers walked just a day earlier. They can meet the same brands, explore the latest equipment and experience the industry in a way they can’t anywhere else.
With major archery competitions also running throughout the week, ATA Show Week will bring together everyone from manufacturers and retailers to competitive archers and lifelong bowhunters.
Companies not yet exhibiting can still join the lineup and get in front of the thousands of buyers, media members and consumers who will attend over the four days.
ATA Show Week takes place Jan. 7–10, 2027, at the Indiana Convention Center in Indianapolis, bringing together the archery and bowhunting industry for four days of business, new products, competition and connection.
- Jan. 7-8: ATA Trade Show
- Jan. 8: S3DA Indoor Open
- Jan. 8-10: NFAA Rushmore Rumble // Hyundai Indoor World Series 500
- Jan. 9-10: Archery & Bowhunting Supershow
Registration for the 2027 ATA Trade Show and ticket sales for the Archery & Bowhunting Supershow are open. For event schedules, participating brands, registration and ticket options, visit archerytrade.org/ata-show.
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.
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