New for 2027 ATA Show Week: All attendees will get to vote for their favorite products in the New Product Launch Showcase. While voting has always been conducted by industry professionals in various categories, we wanted to open the opportunity to as many of our industry representatives as possible. From sales reps to shop owners, nonprofits to media, we want to hear from you. The ATA Trade Show has always been a place where industry leaders can view and test the newest products and celebrate each other’s accomplishments, and the new voting system is just another way the ATA wants to give our members a voice and allow them to show their appreciation for the industry we all love.
ATA Trade Show attendees, excluding manufacturers, get exclusive first voting rights. Voting opens at 4 p.m. Jan. 6, during the New Product Launch Unveiling and Happy Hour. This ATA members-only event takes place the day before the show opens, so those who stop by will not only receive the first looks at brand-new products that haven’t hit store shelves, they’ll also be among the first to vote on their favorites. You can enjoy some free beer and live entertainment while you browse the shelves and take it all in. Attendees will vote for winners in 17 different product categories. Voting will close at 3 p.m. the first day of the ATA Trade Show, Jan. 7. The product category winners will be announced at the Industry Celebration event at 6 p.m. that evening. Check out atashow.com for the full list of categories.
Each product that wins in their category will be moved to a special section of the NPL Showcase where ATA Trade Show attendees, as well as Supershow attendees, will vote for their top two winners out of the 17 category winners. Voting closes at 4 p.m. on the first day of the Archery & Bowhunting Supershow on Jan. 9. The two “Best in Show” winners will be announced during the shoot-off at the Rushmore Rumble tournament that evening.
Make sure to stop by the NPL Showcase at any time during the open voting hours and make your voice heard. QR code stations will be available near the displays for attendees to easily download the app. Your vote will determine which of the new products launched at the ATA Trade Show will receive the honors of being an ATA “best of.”
Still need to register? Visit atashow.com to register for 2027 ATA Show Week today.
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
