January 9-11, 2020
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.
The ATA creates the Archery Park Guide that teaches how to build an attractive, fully functional archery park, and includes information on costs, park amenities and risk management. Many pro shop owners use the guide to create well rounded archery ranges in or near their store. This 41 page guide is downloadable for free on archerytrade.org.
The Hunger Game movies and other popular movies and TV shows provide a spike in archery’s popularity. To capitalize on this interest, ATA launched “Release Your Wild” an advertising and social media campaign especially targets teenager and young adults. During its first month the campaign engaged nearly 8 million people, 80 percent of whom were 18 and under. To complement the campaign ATA launched the Archery360 website which provides these new archers information, ideas and news while also giving them tools like “Find a Shop” locator.
To grow awareness of the Release Your Wild campaign and Archery360, the ATA ran an “archery showdown” between 2 youtube influencers. Brittani Louise Taylor and Dude Perfect created videos that viewers voted on. Dude Perfect’s Archery Trick Shots was the viral video of the week in November and has since garnered well over 50 million views between youtube and Facebook.
The ATA launches the Retail Growth Initiative to provide our retail members business support with staff dedicated to helping members grow their businesses.
ATA membership surpasses 2500 organizations.
The ATA starts offering Level 1 and Level 2 Certification at the Trade show which is tailored to meet retailer’s needs and offers an opportunity to do this without taking more time away from their shops.
The 2016 ATA Trade Show marked the 20th year of Trade Show which boosted 228,900 net square feet of exhibit space and a record attendance of 9,599 individuals. These metrics ranked the 2016 ATA Trade Show #84 in the Trade Show Executive’s Top 100 Trade Shows.
The ATA launches Explore Bowfishing as a response to state agencies that wanted a curriculum to use to teach this sport which is growing in popularity across the country.
Through collaboration with ATA Members and our outreach partners, Bowhunting 360 is introduced to give consumers tools needed to bowhunt, regardless of their level of experience and knowledge.
ATA Connect has created as a safe, confidential space for retailers to network and solve industry challenges through constructive discussions.