January 8-10, 2021
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.
The Archery Trade Association chooses Matt Kormann of Marietta, Georgia, as its next president/CEO, after a nationwide hunt led by an executive search firm.
Kormann stood out to the ATA Board of Directors’ CEO search committee for his business acumen, diverse experience, and passion for archery. Kormann’s daughter is a compound-bow archer and has competed nationally and internationally in 3D and target archery; and Kormann is a certified archery instructor and judge who traveled over 4,000 miles in recent months to support his daughter in competition.
Kormann, excited to combine his work ethic and love of archery to serve the ATA’s membership, said “My first responsibility is to listen and learn, so that we can design a strategy that will support our members’ goals while continuing to strengthen the ATA.”
ATA launches the Deer Protection Program to ensure that ATA-member scent manufacturers and their product suppliers doeverything possible to prevent the spread of chronic wasting disease in wild deer, elk and moose herds in the United States.
Manufacturer participants show compliance with the program’s requirements through a checkmark logo on product packaging.
The Retail Council is reinstated to provide guidance and support to the organization’s retail members. The Retail Council is led by members of the ATA Board of Directors, and meets weekly to discuss pressing issues related to the ATA’s strategic planning efforts.
ATA signed the hunting and shooting R3 partnership agreement with the USFWS, USDA, CAHSS, AFWA and NSSF.
ATA leadership staff and Board of Directors met and discussed outcomes from the strategic planning meeting. They decided on 11 one-year initiatives along with long term goals for the organization.
The ATA introduces “Beyond the Bow” Podcast which shares business tips and information about the archery and bowhunting industry.
The ATA starts offering S3DA certification at the Trade Show for already Level 2 certified instructors.
ATA was recognized at the annual SHIFT conference for its innovative programs.
ATA launched its new brand, which includes new vision and mission statements.
ATA launched the MyATA Member Dashboard, a new and improved way for members to access hundreds of resources, renew their membership online and access the digital membership directory.