3. Making Bowhunting More Welcoming and Relevant to Diverse Audiences
The ATA partnered with NubAbility and Hunters of Color to conduct four photo shoots across the country featuring people of color. The goal is to capture authentic bowhunting and outdoor lifestyle-focused imagery that reflects a more diverse and inclusive demographic. The ATA hopes the images will help state agencies and ATA members and partners recruit racially diverse archers to boost the industry.
The photo shoots will occur in different regions, including the West, Midwest, Northeast and Southeast, so the images represent different landscapes and topography. Allison Jasper, ATA’s senior director of marketing and communications, is working with state agencies to identify ideal photo shoot locations and local bowhunters who represent different ethnic groups. ATA staff will also hire photographers, create shot lists, and oversee the photo shoot execution and editing processes. The first photo shoot is April 27-28 in the Southeast. The other three will be held in fall.
The ATA will distribute the images to state agencies for use in their marketing materials. ATA members and partners will also be able to access and use the images when they become available. Additionally, the ATA’s Diversity, Equity and Inclusion Committee will create a toolkit with tips and instructions on how to use the images authentically.
Learn More
The ATA is constantly improving the industry by forming partnerships, collaborating with different people, groups and organizations, and using grant funds on projects that benefit everyone in the archery and bowhunting community.
To learn more about these grants and the ATA’s efforts to grow archery and bowhunting, please contact ATA’s Jennifer Mazur at jennifermazur@archerytrade.org, or ATA’s Dan Forster at danforster@archerytrade.org.