ATA Updates Policies, Guidelines and Membership Terms

Review the ATA’s updated privacy policy, and the legal terms and conditions on membership.
Photo Credit: Unsplash

Author: Cassie Gasaway

ATA staff recently worked with MyATA service providers to update the ATA’s privacy policy, and the legal terms and conditions for membership and other guidelines.

The updated documents ensure the ATA is complying with laws and regulations affecting its members. The updates also provide more guidance and protections for ATA members.

Let’s review the new documents and their changes.

The ATA has worked with Barnes & Thornburg to update our privacy policy. Photo Credit: BleuWire

ATA’s Privacy Policy

ATA staff worked with Barnes & Thornburg, a full-service law firm and MyATA service provider, to rewrite the privacy policy for the archery and bowhunting industry.

The new policy also complies with the General Data Protection Regulation, a law regulating how companies collect, store and use personal information about Europeans. The law took effect May 25, 2018. To read more about GDPR, see the ATA article “What’s GDPR? Hint: It Updates Laws on Storing, Using Customers’ Personal Data.”

The new policy ensures maximum privacy for ATA members. It also covers internet “cookies,” information sharing, third-party information, and payment-transaction information. Click here to view the ATA’s privacy policy.


ATA’s Legal Terms and Conditions

The Barnes & Thornburg team also helped create a more comprehensive document of legal terms and conditions for ATA members. The terms ensure fair working relationships between the ATA and its members by establishing rules, rights and obligations for all to follow.

The document includes information on how ATA members can legally use ATA assets, including its logos, articles, resources, websites, software and other services. The document also dictates how the ATA can use information about ATA-member companies. Click here to view the ATA’s legal terms and conditions.

Members are allowed to use our seal as long as they follow the guidelines. Photo Credit: ATA

ATA-Member Terms and Conditions

Greenberg Traurig LLP, an international law firm and another MyATA service provider, helped rewrite the terms and conditions for ATA members. The updated document features an organized layout and easy-to-read text. One major change is outlined below.

Section 5, Member Use of the ATA Member Marks, aka the ATA Member Seal: ATA members can use the ATA member seal on their print, digital or packaging assets to identify themselves as ATA members. ATA members must follow the ATA’s member seal guidelines when using the logo. For logo-usage questions, or to request an ATA logo file, contact Allison Jasper, ATA’s marketing and communications senior director, at

Click here to view the ATA’s member terms and conditions.

Questions? Concerns? Contact Allison Jasper, at (866) 266-2776, ext. 118, or

If you haven’t updated your business’s privacy policy, or its terms and conditions, now is a good time to do so. As your business grows and evolves, so must your legal protections.

If you need help, contact a vetted MyATA service provider. Log into your MyATA member dashboard and click “Download Free ATA Resources” to access the ATA’s resource website. Then, click “MyATA Service Providers” from the drop-down menu to explore your options.

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