Industry
ATA Updates Policies, Guidelines and Membership Terms
Review the ATAâs updated privacy policy, and the legal terms and conditions on membership.
Photo Credit: Unsplash
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Author: Cassie Gasaway
ATA staff recently worked with MyATA service providers to update the ATAâs privacy policy, and the legal terms and conditions for membership and other guidelines.
The updated documents ensure the ATA is complying with laws and regulations affecting its members. The updates also provide more guidance and protections for ATA members.
Letâs review the new documents and their changes.
The ATA has worked with Barnes & Thornburg to update our privacy policy. Photo Credit: BleuWire
ATAâs Privacy Policy
ATA staff worked with Barnes & Thornburg, a full-service law firm and MyATA service provider, to rewrite the privacy policy for the archery and bowhunting industry.
The new policy also complies with the General Data Protection Regulation, a law regulating how companies collect, store and use personal information about Europeans. The law took effect May 25, 2018. To read more about GDPR, see the ATA article âWhatâs GDPR? Hint: It Updates Laws on Storing, Using Customersâ Personal Data.â
The new policy ensures maximum privacy for ATA members. It also covers internet âcookies,â information sharing, third-party information, and payment-transaction information. Click here to view the ATAâs privacy policy.
ATAâs Legal Terms and Conditions
The Barnes & Thornburg team also helped create a more comprehensive document of legal terms and conditions for ATA members. The terms ensure fair working relationships between the ATA and its members by establishing rules, rights and obligations for all to follow.
The document includes information on how ATA members can legally use ATA assets, including its logos, articles, resources, websites, software and other services. The document also dictates how the ATA can use information about ATA-member companies. Click here to view the ATAâs legal terms and conditions.
Members are allowed to use our seal as long as they follow the guidelines. Photo Credit: ATA
ATA-Member Terms and Conditions
Greenberg Traurig LLP, an international law firm and another MyATA service provider, helped rewrite the terms and conditions for ATA members. The updated document features an organized layout and easy-to-read text. One major change is outlined below.
Section 5, Member Use of the ATA Member Marks, aka the ATA Member Seal: ATA members can use the ATA member seal on their print, digital or packaging assets to identify themselves as ATA members. ATA members must follow the ATAâs member seal guidelines when using the logo. For logo-usage questions, or to request an ATA logo file, contact Allison Jasper, ATAâs marketing and communications senior director, at allisonjasper@archerytrade.org.
Click here to view the ATAâs member terms and conditions.
Questions? Concerns? Contact Allison Jasper, at (866) 266-2776, ext. 118, or allisonjasper@archerytrade.org.
If you havenât updated your businessâs privacy policy, or its terms and conditions, now is a good time to do so. As your business grows and evolves, so must your legal protections.
If you need help, contact a vetted MyATA service provider. Log into your MyATA member dashboard and click âDownload Free ATA Resourcesâ to access the ATAâs resource website. Then, click âMyATA Service Providersâ from the drop-down menu to explore your options.
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