Trade Show
Attn ATA Show Exhibitors: Don’t Forget These Deadlines
Save and reference this exhibitor to-do checklist regularly so you don’t miss a thing.
Photo Credit: ATA
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Author: Cassie Gasaway
The 2024 ATA Show is quickly approaching, and there are many important deadlines to meet before then to ensure your exhibitor experience in St. Louis, Jan. 11-13, is enjoyable and less chaotic.
From booth furnishings, internet and catering (including beer and wine orders for the new Happy Hour at your booth each day) to sponsorships, new product submissions and Goody Bag inserts, there are a lot of dates and responsibilities to remember. Save and reference this checklist regularly so you don’t miss a thing. Priority deadlines are highlighted in blue.
Please note: You can complete all the tasks, orders and submissions in your Exhibitor Dashboard after logging in. If you have questions or need help, please contact the appropriate ATA staff member:
- Sales promotions and sponsorships: Eric Dobberfuhl, ericdobberfuhl@archerytrade.org or (507) 233-8142
- Exhibiting logistics, hotel reservations, registration assistance: Sarah Haala, sarahhaala@archerytrade.org or (507) 233-8131
| Completed | Deadline Date | Task |
| November 20 | Show Guide and Pocket Floor Map Advertising Purchase | |
| November 27 | Big Buck Tags Coupon Purchase & Submission | |
| December 6 | Last day to purchase sponsorships | |
| December 7 | Submit Sponsorships Designs to Heritage | |
| December 11 | Order Booth Furnishings (carpet, chairs, tables, wastebasket) | |
| December 11 | Lead Retrieval | |
| December 12 | Shipping: Advanced Warehouse: 1st Day to Receive without a surcharge | |
| December 12 | Last day to submit your catering orders | |
| December 15 | Sponsorships: Print-Ready Artwork Submission Deadline | |
| December 20 | Enter Products into Featured Products | |
| December 20 | Hotel Reservation Deadline | |
| December 20 | Submit Products to New Product Launch Showcase | |
| December 21 | Order Utilities: Booth Cleaning; Electric; Floral | |
| December 22 | Order Booth and Meeting Room Security | |
| December 24 | Fire Regulations for Exhibitors | |
| December 26 | Goody Bag Insert Purchase | |
| December 27 | Internet and Telephone Orders | |
| December 31 | Booth Event Submission for ONLINE ONLY! | |
| January 2 | Shipping: Advanced Warehouse: Last Day to Receive without a surcharge | |
| January 5 | Registration Deadline - registration will be an additional $25 per person on-site | |
| January 5 | Shipping: Shot Show Caravan Order Deadline | |
| January 9 | Shipping: Direct to Show 1st Day to Arrive | |
| January 9 | Technology: Audiovisual, Computers, Monitors, Cables | |
| January 9 | Exhibitor Move In and Setup 8:30 a.m. to 8:00 p.m. | |
| January 10 | Exhibitor Move In and Setup 8:30 a.m. to 8:00 p.m. | |
| January 11 | ATA Show Open 8:30 a.m. to 6:00 p.m. | |
| January 12 | ATA Show Open 8:30 a.m. to 6:00 p.m. | |
| January 13 | ATA Show Open 8:30 a.m. to 4:00 p.m. | |
| January 13 | Exhibitor Move Out 4:00 p.m. to 11:00 p.m. | |
| January 14 | Exhibitor Move Out 8:00 a.m. to 4:00 p.m. |
Retailers can redeem a Super Deal Pass with an exhibitor of their choosing. Photo credit: ATA
One More Thing!
That’s a lot. We know. But we wanted to remind you about the new Super Deal Pass at the 2024 ATA Show. This exciting promotion is new for 2024. It doesn’t have an official deadline, but it’s an easy way to offset costs and attract buyers to your booth, so you’ll want to brainstorm and solidify your company’s Super Deal offer before the Show. So, what’s the Super Deal Pass, and how does it work?
In short, ATA is providing each retail store with one Super Deal Pass. The retailer must find participating exhibitors offering a Super Deal on the Show floor. The retailer must then decide which Super Deal they like best and redeem their Super Deal Pass with the exhibitor. At the end of the Show, the exhibitor can redeem every Super Deal Pass they received for $150 through the ATA. The goal is to promote a Super Deal offer so exciting that retailers choose to redeem their Super Deal Pass with you. The more passes you collect, the more money you receive from the ATA. There is no cost to the exhibitor to participate and no need to opt-in to the promotion.
Create and promote a Super Deal offer that attracts retailers to your booth. For example, you can provide a free add-on, reduce product costs so retailers can increase their order size or give a flat-rate discount. Remember, the ATA subsidizes $150 of your offer for every Super Deal Pass you redeem. Get creative and start promoting.
Questions? Contact Beth Berkheimer, Trade Show director, at bethberkheimer@archerytrade.org or (507) 233-8141.
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