Bowhunters United, a national consumer-facing bowhunting organization, owned and operated by the Archery Trade Association, absorbed Bowhunting 360 and now offers consumers a one-stop shop for all things bowhunting. BU also launched a yearlong membership sweepstakes in October giving members multiple opportunities to win epic hunting trips and prizes.
BU’s mission is to unite bowhunters and promote and preserve the sport of archery. It celebrates the lifestyle, focuses on conservation efforts, promotes a positive image of bowhunters and advocates on behalf of bowhunters nationwide.
To provide a comprehensive education and membership platform dedicated to bowhunters, the ATA has merged the Bowhunting 360 brand with Bowhunters United. Bowhunting 360 was created in 2017 as a website and social media accounts on Facebook and Instagram to attract, inspire and educate bowhunters. As BU developed, it became clear the ATA didn’t need two separate but similar brands working toward the same goal. Therefore, Bowhunters United will stand alone as the premier platform for all bowhunters, regardless of why, how, when or where they participate.
BU has created a new, user-friendly website and offers three membership tiers available at an annual rate as part of the brand relaunch in early October. Let’s review what’s new, why people should join the organization and how to sign up to become a BU member.
The New BU Website
The BowhuntersUnited.com website is free to access for anyone, anywhere, at any time. It has hundreds of how-to, lifestyle, technology and entertainment articles about bowhunting. Web visitors will find information on gear, hunting strategies, practice routines, hunting land, wild game meals and more. Articles are sorted by topic and can be found using the drop-down menu at the top of the page, or by using a specific term or phrase in the search box.
New archers should explore the Bowhunting 101 page for step-by-step information on how to start bowhunting. Each section lists relevant and helpful articles to support newcomers on their journey to becoming a bowhunter.
The “Find a Store” button allows users to enter their zip code to find nearby archery shops. Newcomers can travel to their nearest archery pro shop to practice, get gear, take a class or connect with like-minded individuals.
People can also shop for BU gear, including hats, T-shirts and membership gift boxes through the “Shop Gear” button.