Skip to content
MyATA Login
  • Membership
    MEMBERSHIP
    Sign Up for ATA Text Alerts
    Renew Membership
    MyATA Login How-Tos
    Resource Library
    Beyond the Bow Podcast
    MyATA Service Providers
    ATA Retail Business Tracker Survey
    RETAILERS
    Bow Technician Certification
    Business Resources
    Retail Council
    Embed the Archery360 Widget
    Embed the Bowhunters United Widget
    Retailer Membership FAQ
    MANUFACTURERS
    ATA Technical Guidelines
    Intellectual Propery
    California's Proposition 65
    FET
    Manufacturer Membership FAQ
  • Trade Show
    THE SHOW
    About The ATA Trade Show
    EXHIBITORS
    Innovation Zone
    Sponsorships
    Exhibitor Regulations
    Exhibitor Prospectus
    Exhibitor FAQ
    ATTENDEES
    Attendee Rules and Regulations
    Attendee FAQs
    Press
    Archery Industry Masterclass
    Buyer Day FAQ
  • Learn
    EDUCATION PROGRAMS
    Archery Range and Program Call for Projects
    Conservation Initiative
    Archery Range Guides
    Archery Industry Masterclass
    Mentor Guide and Field to Fork
    Partners
    State Contacts
    Action Alert System
  • News
    CATEGORIES
    Legislation
    Business
    Marketing
    Retail
    Learn
  • About Us
    Bylaws and Code of Conduct
    Board Elections
    Position Statements
    Terms and Conditions
    Year in Review
    Join Bowhunters United
  • Contact Us
  • ATA Store
  • Membership
    MEMBERSHIP
    Sign Up for ATA Text Alerts
    Renew Membership
    MyATA Login How-Tos
    Resource Library
    Beyond the Bow Podcast
    MyATA Service Providers
    ATA Retail Business Tracker Survey
    RETAILERS
    Bow Technician Certification
    Business Resources
    Retail Council
    Embed the Archery360 Widget
    Embed the Bowhunters United Widget
    Retailer Membership FAQ
    MANUFACTURERS
    ATA Technical Guidelines
    Intellectual Propery
    California's Proposition 65
    FET
    Manufacturer Membership FAQ
  • Trade Show
    THE SHOW
    About The ATA Trade Show
    EXHIBITORS
    Innovation Zone
    Sponsorships
    Exhibitor Regulations
    Exhibitor Prospectus
    Exhibitor FAQ
    ATTENDEES
    Attendee Rules and Regulations
    Attendee FAQs
    Press
    Archery Industry Masterclass
    Buyer Day FAQ
  • Learn
    EDUCATION PROGRAMS
    Archery Range and Program Call for Projects
    Conservation Initiative
    Archery Range Guides
    Archery Industry Masterclass
    Mentor Guide and Field to Fork
    Partners
    State Contacts
    Action Alert System
  • News
    CATEGORIES
    Legislation
    Business
    Marketing
    Retail
    Learn
  • About Us
    Bylaws and Code of Conduct
    Board Elections
    Position Statements
    Terms and Conditions
    Year in Review
    Join Bowhunters United
  • Contact Us
  • ATA Store
Join Today

Business

Host an Archery Equipment Care Workshop

Help your customers with their gear and simultaneously help your business increase revenue and sales.
Photo Credit: ATA

Share

Author: Cassie Gasaway

Hunting Retailer recently posted an article encouraging pro shops to consider offering gun-cleaning classes. Although bows don’t require as much care and cleaning as firearms, pro shops should consider hosting archery equipment care workshops, too. Why? Because they can generate revenue, introduce customers to new products, give customers the confidence and skills they need to use their equipment, and reduce the number of simple equipment fixes that may overwork bow technicians.

These classes are great for business because they draw people to your shop to learn and can introduce them to products that can help them maintain and repair their equipment. Potential products to feature include field repair kits, fletching supplies, and common maintenance items like bowstring wax and Allen wrenches.

Plus, hosting a workshop gives you the opportunity to establish yourself as an expert. It’s easy to find information about bow repairs and equipment adjustments online, but most archers, especially newcomers, wouldn’t know if the information is accurate or not. By teaching the workshop yourself, you can rest easy knowing customers are getting credible, reliable information that won’t jeopardize their equipment.

Teaching customers how to maintain their equipment and identify damage will help them feel more confident using the equipment. Photo Credit: ATA

At the same time, an in-person workshop allows users to transition from a passive observer in an online video to using their hands and performing the task themselves, which studies show increases retention. They’ll gain confidence and the skills they need to keep their gear in working order, and they’ll be able to speak more intelligently about their gear with others. Classes also allow participants to ask questions and get one-on-one help if they get stuck or make a mistake. The experience builds trust, increases brand loyalty and strengthens the customer-employer relationship.

Offer educational workshops to both your customers and the public for a moderate price. Allowing anyone to participate increases the potential to expand your customer base. You can also consider offering a discount to customers who recently purchased a bow and want to become more familiar with it. Before setting your fees, think about your ideal customer, the cost of workshop materials and your hourly rate to teach the workshop. Post the opportunity on your website, social media accounts and any community event calendars you’re familiar with.

 

https://youtu.be/ThfCrOCy51M

 

In a 30-minute workshop, you can teach participants how to:

  • Inspect bow limbs for damage or aging.
  • Maintain the bowstrings and cables.
  • Check arrows for cracks, loose fletching and broken nocks.
  • Fletch arrows (you can have them practice on arrows from your range).
  • Determine when it’s time for new broadheads, field points or a release aid.

 

https://youtu.be/14pdFJylDZc

 

BECOME A MEMBER

WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.

Join Today

It’s also important to teach students how to differentiate between what equipment care they can do on their own versus what they should hire an expert (you) to do so it’s done correctly. For example, you can encourage them to check and service their gear by waxing their bowstring, fletching their arrows, and adjusting their sights and draw weight. But you should talk to them about leaving certain tasks to the professionals, like replacing a cable or bowstring, tuning the setup, adding accessories, sizing and cutting arrows, and troubleshooting performance issues.

If you need assistance planning a workshop, contact Nicole Nash, ATA’s senior manager of outreach, at (507) 233-8146 or nicolenash@archerytrade.org.

SHARE THIS STORY

Related Stories

Industry

ATA-Member Buyer Groups to Consider Joining

Cassie Gasaway
  • May 23

Trade Show

Mossy Oak Sponsors ATA’s Connections Celebration Event Back-to-Back Years

Archery Trade Association
  • May 22

Business

News Flash: Business Survival Requires a Robust Digital Presence

Cassie Gasaway
  • May 9

SIGN UP FOR OUR NEWSLETTER AND NEVER MISS AN UPDATE

MyATA Login
  • Membership
  • Trade Show
  • Learn
  • News
  • About Us
  • Contact Us
  • ATA Store
  • Membership
  • Trade Show
  • Learn
  • News
  • About Us
  • Contact Us
  • ATA Store
JOIN TODAY
Facebook Twitter Instagram Envelope
Copyright © 2023 Archery Trade Association. All rights reserved.
  • Sitemap
  • Privacy Policy
  • Legal
  • Careers