Holidays are a great opportunity to connect with your customers because you can create a fun atmosphere at the range and bond with the archers over a shared experience. Retailers should embrace the holiday spirit, for all holidays, and create themed events that will attract archers looking for activities to enjoy. We know it’s tough to find time, so we gave you a head start. With the ideas below, you can go from Halloween to Valentine’s Day with flair and fletching.
Use zombie archery targets at your Halloween event. Photo Credit: Delta McKenzie
Celebrate the spooky season with a “Halloween Monster Mash.” There are so many ways to make the range a ghoulishly good time for the archers.
Thanksgiving is a time of reflection, good food and enjoying the company of your friends and family. Celebrate turkey day by hosting a “Thanks-For-Giving” themed event with the message of the event being giving back.
Host an ugly sweater contest at your holiday event. Photo Credit: Music City Archery
’Tis the season for archery! A Christmas event will bring cheer to the archers and awareness to your range with a holly jolly event. Afterward, be sure to tell Santa you’d like some archery equipment for Christmas.
In 2022, Hanukkah, the Festival of Lights, begins on Dec. 18 and ends on Dec. 26.
To celebrate the New Year, offer a New Year’s Eve event and ring it in with a bull’s-eye.
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
Host a date night archery shoot at your range. Photo Credit: Music City Archery
Celebrate the day of love with a Valentine’s Day shoot. Cupid’s arrow will certainly strike all of the participants with a love of archery.
Whichever holiday you choose to host an event for, and we hope it’s more than one, make sure you market it ahead of time. Create social media posts about it, promoting the event. Make sure the dates and times are clear. If you can create an eye-catching graphic for it, that’s all the better. You want people to pause on the flyer and see what it’s all about. You can also distribute flyers for your event at local businesses to reach people who might not otherwise find your social media.
For more ideas, check out the ATA’s Archery and Bowhunting Event Ideas document. It provides ideas for events to host every month. For help on how to plan the event, reference the ATA’s Archery Event Planning Workbook. Both resources are free to members and available to nonmembers for a fee.
We hope your holiday-themed event introduces the sport of archery to as many new archers as possible and that you have a wonderful time doing it.
Want to discuss further? Contact Nicole Nash, senior manager of outreach, at (507) 233-8146 or firstname.lastname@example.org.