Involve Customers Before and During the Show
Many consumers dream about attending the ATA Show, but it’s a members-only event for those with a business in the industry. Although they can’t go, you can make them feel included by posting about your adventures and Show experience on social media. Giving them a glimpse of what you’re doing in Louisville can improve your company-consumer relationship. You can share information to help them understand how you select products for your shelves and remind them that attending helps you stay on top of trends, shooting form best practices and business operations.
Before the Show, remind customers you’ll be out of the office for #ATA2022. Let them know what the event is all about and why you attend annually. Also, ask if they have any questions and product requests or want to see something specific. Don’t make any promises, but let customers know you’ll try your best to accommodate their requests.
At the Show, use a mix of live videos and photos with captions to capture the essence and connect with your followers. Customers like to know you’re focused on learning new things and meeting with sales representatives to learn about products. Posting content at the Show can increase social engagement because customers are curious about the event and new products.
Brainstorm content you can easily obtain and share. Here are a few examples to consider.