Chances are, most of your customers know you’ll be out of town Jan. 7-9 for the 2022 ATA Trade Show. While you’re there to order products, connect with exhibitors and gain valuable insights for your business, you might as well share social posts about new products and Show happenings to increase your customers’ excitement about archery. And if you’re smart about your approach to posting content, you can simultaneously market your business and improve customer engagement.
Interview exhibitors and film product demonstrations. Photo Credit: Mossy Oak
Many consumers dream about attending the ATA Show, but it’s a members-only event for those with a business in the industry. Although they can’t go, you can make them feel included by posting about your adventures and Show experience on social media. Giving them a glimpse of what you’re doing in Louisville can improve your company-consumer relationship. You can share information to help them understand how you select products for your shelves and remind them that attending helps you stay on top of trends, shooting form best practices and business operations.
Before the Show, remind customers you’ll be out of the office for #ATA2022. Let them know what the event is all about and why you attend annually. Also, ask if they have any questions and product requests or want to see something specific. Don’t make any promises, but let customers know you’ll try your best to accommodate their requests.
At the Show, use a mix of live videos and photos with captions to capture the essence and connect with your followers. Customers like to know you’re focused on learning new things and meeting with sales representatives to learn about products. Posting content at the Show can increase social engagement because customers are curious about the event and new products.
Brainstorm content you can easily obtain and share. Here are a few examples to consider.
Bring your customers into the conversation. Ask them what they'd like to see. Photo Credit: PSE
As you post content, monitor the post comments and engagement levels. Try to respond to customers who interact with the content to show you listen and care about their thoughts and questions. At the very least, hit the like button on their comment to acknowledge their presence.
After captivating and engaging your audience throughout the Show, capitalize on your efforts when you return home. Many of your followers probably got excited about the new products and things you learned and shared at the Show. Invite them to visit your shop to discuss the event, take a lesson, test new products or stock up during the offseason.
If you need more content ideas, stop by the MyATA Area at the Trade Show and talk to an ATA staff member. We’re happy to help!
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.