Industry

Industry Introduces Bowhunters United, a Bowhunting-Focused Consumer Organization

Bowhunters United, a national consumer-facing bowhunting organization, will launch Oct. 1 with a goal of building a strong future for current and prospective bowhunters.
Photo Credit: ATA

Author: Archery Trade Association

Bowhunters United, a national consumer-facing bowhunting organization, will launch Oct. 1 with a goal of building a strong future for current and prospective bowhunters. BU will also provide space for bowhunters to share their passion with other bowhunting enthusiasts, and encourage members to become mentors, informed conservationists, better bowhunting advocates, and responsible public-land stewards.

The archery/bowhunting industry and Archery Trade Association are sponsoring BU’s liftoff, but plan to step back once the group is well-established. The ATA and BU membership organizations are not directly connected, Bowhunters United members are not ATA members and vice versa. As such, BU members cannot attend the ATA Trade Show or receive ATA-member benefits.

ATA staff and the Board of Directors know that an informed and empowered bowhunting community benefits the industry and ATA members. Therefore, they studied the feasibility of creating a consumer-based bowhunting organization during the ATA’s strategic planning process in August 2018. ATA staff and the ATA Board worked with key industry members to craft 11 strategic-planning priorities, which included the “consumer organization feasibility study.” Each initiative strives to inspire growth, boost participation, and preserve archery and bowhunting.

ATA staff worked with vendors and researchers to determine if there was a need and desire for a bowhunter-based consumer organization to generate revenues for the industry. When the answers were positive, ATA staff started developing the Bowhunters United organization in March 2019 to excite and recruit bowhunters while creating potential ATA-member customers.

When BU launches Oct. 1, bowhunting consumers can join for $25 to help make a difference in the bowhunting community, and show their dedication to bowhunting. Funds generated through BU will be used to advocate for the sport, conserve public lands, and build the next generation of bowhunters through training, education and other programs.

BU members will receive a window decal, vinyl sticker, membership gift, and membership card. They’ll also get access to tools and knowledge to become better bowhunters, mentors, conservationists, and natural resources stewards.

Show your support for Bowhunters United by being one of the first to join Oct. 1. Then encourage your friends, family and customers to join. Visit bowhuntersunited.com to learn more, and become a BU member.

If you have questions regarding Bowhunters United, please contact Allison Jasper, ATA’s senior director of marketing and communications, at (866) 266-2776, ext. 118; or allisonjasper@archerytrade.org.

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