Skip to content
Member Login
  • Membership
    MEMBERSHIP
    Sign Up for ATA Text Alerts
    Renew Membership
    Member Login How-Tos
    Resource Library
    Beyond the Bow Podcast
    Member Service Providers
    ATA Retail Business Tracker Survey
    RETAILERS
    Bow Technician Certification
    Business Resources
    Retail Council
    Embed the Archery360 Widget
    Embed the Bowhunters United Widget
    Retailer Membership FAQ
    MANUFACTURERS
    ATA Technical Guidelines
    Intellectual Propery
    California's Proposition 65
    FET
    Manufacturer Membership FAQ
  • Trade Show
  • Learn
    EDUCATION PROGRAMS
    Archery Range and Program Call for Projects
    Conservation Initiative
    Archery Range Guides
    Archery Industry Masterclass
    Mentor Guide and Field to Fork
    Partners
    State Contacts
    Action Alert System
    Archery and Bowhunting Summit
    Advocacy
  • News
    CATEGORIES
    Conservation / Legislation
    Business
    Marketing
    Retail
    Learn
  • About Us
    Bylaws and Code of Conduct
    Board Elections
    Position Statements
    Terms and Conditions
    Year in Review
    Join Bowhunters United for Free
    Technical Committee
  • Contact Us
  • ATA Store
  • Membership
    MEMBERSHIP
    Sign Up for ATA Text Alerts
    Renew Membership
    Member Login How-Tos
    Resource Library
    Beyond the Bow Podcast
    Member Service Providers
    ATA Retail Business Tracker Survey
    RETAILERS
    Bow Technician Certification
    Business Resources
    Retail Council
    Embed the Archery360 Widget
    Embed the Bowhunters United Widget
    Retailer Membership FAQ
    MANUFACTURERS
    ATA Technical Guidelines
    Intellectual Propery
    California's Proposition 65
    FET
    Manufacturer Membership FAQ
  • Trade Show
  • Learn
    EDUCATION PROGRAMS
    Archery Range and Program Call for Projects
    Conservation Initiative
    Archery Range Guides
    Archery Industry Masterclass
    Mentor Guide and Field to Fork
    Partners
    State Contacts
    Action Alert System
    Archery and Bowhunting Summit
    Advocacy
  • News
    CATEGORIES
    Conservation / Legislation
    Business
    Marketing
    Retail
    Learn
  • About Us
    Bylaws and Code of Conduct
    Board Elections
    Position Statements
    Terms and Conditions
    Year in Review
    Join Bowhunters United for Free
    Technical Committee
  • Contact Us
  • ATA Store
Join Today

Membership

Introducing the MyATA Learning Center: Your Source for Archery Business Education

The ATA launched its MyATA Learning Center to help members improve their business skills and strategies.
Photo Credit: ATA

Share

Author: Cassie Gasaway

https://youtu.be/jlEtJMqWBq0

The ATA recently launched the MyATA Learning Center to provide on-demand education to its members.

The MyATA Learning Center was inspired by members requesting learning opportunities outside the annual ATA Trade Show. It helps members improve their business and best practices by learning more skills and strategies through interactive videos, follow-up questions, and other resources.

The center offers video courses on coaching, marketing, conservation, archery tech, business operations, and maximizing ATA memberships. You’ll also find recordings of popular ATA seminars, ATA Trade Show events, and other industry happenings. Most videos showcase ATA members, industry partners, and MyATA service providers sharing tips and information. ATA staff create the videos with direction from ATA committees such as the Retail Council and Member Benefits Advisory Team. This process provides a well-rounded educational experience.

The Learning Center is available for members only. Photo Credit: ATA

The MyATA Learning Center is available only online through the MyATA member dashboard. This anytime, anywhere access lets members work at their own pace from their home or business.

Kurt Smith, ATA’s director of industry relations, hopes ATA members enjoy the MyATA Learning Center’s content and convenience.

“Our members are busy, so this platform lets them learn about topics important to their business on their own time,” Smith said. “Most people find it easy and more enjoyable to learn through videos and webinars. We routinely encourage members to create content to better reach their customers, so we decided to lead by example and do it ourselves.”

The educational videos include 30-second tips and introductions to full-length recordings of Trade Show seminars, as well as in-depth video series covering multiple topics with a common theme.

New courses are added periodically. Keep checking back! Photo Credit: ATA

The ATA regularly creates and uploads content to the MyATA Learning Center. Stay tuned for videos on strategies for managing inventory, building more accurate arrows, and increasing profits with your archery range. The ATA marketing and communications team is also creating a video course that explains how retailers can run an archery or bowhunting ad campaign on Facebook. The course is based off the ATA’s “The Thrill is Nocking” campaign and will help members attract more customers.

“I’m excited about the new course our MarCom team put together,” Smith said. “This course gives step-by-step instructions on how to run video-marketing campaigns with simple tools and assets we provide our members.”

The ATA will add the course “How to Run Your Own Facebook Ad Campaign” to the MyATA Learning Center on April 16.

Explore the MyATA Learning Center and its many offerings to boost your business and learn more about the site. To start exploring, please log into your MyATA member dashboard and click “MyATA Learning Center.”

Questions? Contact Kurt Smith at (717) 478-5919, or kurtsmith@archerytrade.org.

BECOME A MEMBER

WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.

Join Today

SHARE THIS STORY

Related Stories

Industry, Conservation / Legislation

ATA, Partners Help Restore Funding for Archery and Hunter Ed, Send H.R. 5110 to President’s Desk

Archery Trade Association
  • September 29

Trade Show

Hundreds of New Products Launch at the ATA Show — Don’t Miss This Year’s Event

Cassie Gasaway
  • September 28

Conservation / Legislation

Part 2: Ensure Archery Classes and Hunter Education Continue to Receive Federal Funding

Archery Trade Association
  • September 21

SIGN UP FOR OUR NEWSLETTER AND NEVER MISS AN UPDATE

Member Login
  • Membership
  • Trade Show
  • Learn
  • News
  • About Us
  • Contact Us
  • ATA Store
  • Membership
  • Trade Show
  • Learn
  • News
  • About Us
  • Contact Us
  • ATA Store
JOIN TODAY
Facebook Twitter Instagram Envelope
Copyright © 2023 Archery Trade Association. All rights reserved.
  • Sitemap
  • Privacy Policy
  • Legal