Learn and Level Up at ATA Show 2025

All Things Bowstrings: A Deep Dive into Bowstring Fibers & Construction

Presenter: Eric Griggs & Cody Hall (GAS Bowstrings)

When I go into a pro shop during the late summer and early fall months and ask what’s been keeping them busy, I can almost guarantee that string and cable replacements are going to be the top answer. With bow strings and cables being such an integral part of the equipment equation and a major revenue generator, there’s a huge benefit to being able to give customers an in-depth explanation of bowstring materials and what separates a high-quality set from the rest. With decades of experience to draw from, the GAS bowstrings team will be going beyond marketing jargon and getting into the detailed information that pro shops need to truly be the bowstring experts in their community. This will be an interactive session, so come with your list of questions to make sure you go home with all the answers you need for a successful year of bowstring sales and installs.

Year-Round Whitetails

Presenter: Casey Christman (American Archer & Demmer Shooting Center)

For many ATA members, hunting seasons are the main business driver. And of all the hunting seasons, whitetail deer hunting reigns supreme in most parts of the country. But how can an archery business encourage bowhunters to get out in the deer woods more often and capitalize on whitetail hunting outside of the hunting seasons? Presenter Casey Christman will lead this Coffee Talk discussion to answer that question as he lays out everything that he does to plan, prepare, and hunt deer from January through December each year.