Membership

MyATA Service Providers Must Educate, Improve Business

MyATA service providers must offer educational insights to ATA members.
Photo Credit: ATA

Author: Cassie Gasaway

The ATA recently tightened requirements for its MyATA service-provider program to ensure members receive the most comprehensive help and support possible.

ATA-vetted companies help ATA members understand and navigate issues with insurance, bookkeeping, brand protection, federal excise taxes, supply-chain strategies, and product risks and liabilities.

Representatives from MyATA service provider Avalanche Industries gave a Coffee Talk at the 2020 ATA Show. Photo Credit: ATA

Not every company offering services can become a MyATA service provider. Companies must show their commitment to ATA members and the industry by staying engaged and active year-round. MyATA service providers must offer educational services to ATA members, such as podcasts, videos, webinars, resource guides, or presentations or Coffee Talks at the ATA Trade Show.

Thanks to the ATA’s requirements for service providers, ATA members can expect more learning opportunities to boost their knowledge, grow their business, and discover industry best-practices.

BKD CPAs & Advisors, for example, is a national CPA and advisory firm with over 2,700 dedicated professionals. The company’s contact person, Nathan Fitzgerald, participated in ATA’s Beyond the Bow podcast to help ATA members learn about the Paycheck Protection Program. The company also offered several documents with insights about the program. Click here to visit the ATA’s coronavirus webpage to view those resources.

Lighthouse Insurance Group and the ATA's Kurt Smith presented a webinar on LIG's health insurance benefits. Photo Credit: LIG Solutions

The Lighthouse Insurance Group LLC, meanwhile, offers exclusive access to affordable health-insurance options for ATA members, their families, and businesses/employees. The company webinar explains its health-coverage options for ATA members. To watch the webinar, click here.

Stay tuned for more educational offerings from your MyATA service providers, including information on other insurance and retirement options.

Click here to find all active MyATA service providers, and learn how they can strengthen your business.

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