Dave Parker is Pure Archery Group’s vice president of product marketing. He leads the product development, engineering, and marketing efforts for all Pure Archery Group brands, Bowtech, Diamond, Excalibur, Octane accessories, Black Gold Sights, Tight Spot Quivers and Ripcord arrow rests.
Parker was first elected to the Archery Trade Association’s Board of Directors to represent Kinsey’s Archery in August 2014. He was re-elected to Kinsey’s seat in 2016. Parker filled Bear Archery’s seat in November 2017 and was re-elected again in 2018. Parker will represent Pure Archery Group effective February 2020.
Parker is passionate about the outdoors and enjoys all aspects of outdoor recreation, from fishing near his childhood home in western Massachusetts to bowhunting big game across the United States and Canada, and as far away as New Zealand.
Parker began his outdoor industry career at 17 by opening a bait-and-tackle shop in his hometown. He later worked full time in a four-season outdoor store that included a premier archery pro shop. He sold firearms, fishing gear and archery equipment, and developed a trusted reputation among local sportsmen.
Parker moved to Pennsylvania in 1999 to work as a buyer for Kinsey’s, North America’s largest archery distributor. He served as Kinsey’s purchasing manager, sales manager, general manager, business-development manager and, ultimately, chief of sales and strategy. Bear Archery hired him as its general manager in June 2017 and began his tenure as vice president of product marketing for Pure Archery Group in February 2020.
Parker has been active in many ATA projects, including work with committees and educational programs like Explore Bowhunting and Explore Bowfishing. Parker looks forward to remaining an active and engaged Board member,and seeking solutions to industry challenges.
The industry currently faces a number of headwinds including bowhunting participation, land access and counterfeiting. I look forward to working with my fellow board members to find solutions to these and other issues facing the industry.