Jon DuMars is the vice president of sales at Pure Archery Group and works from his home office in La Crosse, Wisconsin. DuMars began his term on the ATA Board of Directors when he filled Pure Archery’s vacant seat in February 2023.

DuMars leads the sales efforts at Pure Archery Group, which includes the Bowtech, Diamond, Excalibur, Black Gold, Tight Spot and Octane brands. Pure Archery headquarters is in Eugene, Oregon, with secondary manufacturing facilities in Kitchener, Ontario, and Bozeman, Montana.

In this role, he manages and develops sales through diverse distribution channels and brand strategies for all Pure Archery Group brands, builds strong relationships within the archery industry, and manages departmental sales planning and budgeting. Pure Archery Group has a strong team of sales professionals that work hard to support their customers with the product and services they need to be successful.

Before joining the Pure Archery Group team in 2015, DuMars served over 10 years as director of sales and product development at Mathews/Mission Archery. He also worked as a merchandise planner/buyer at Gander Mountain in the archery/treestand/lighting/power sport categories; and in various roles within the airline industry prior to 9/11.

"I bring over 20 years of archery industry experience to the table and I’m excited to be a part of the ATA Board and its committees as we work to preserve and grow our industry for all those involved in our great sport," DuMars said. "Pure Archery Group is dedicated to supporting the ATA and its mission to grow the sport of archery."