Matthew Smith is SYKD Hunt’s president. Smith, along with the Elevated Holdings LLC Board, launched SYKD Hunt in 2021. As president of SYKD Hunt, Smith is responsible for developing the strategic vision for the brand, NPD, sourcing, marketing, and brand-centric strategies.
Smith began his archery career at DSG, then went on to work at Lancaster Archery Supply and Kinsey’s. Smith spent nine years at Kinsey’s, where he developed and led the Kinsey’s Brands Division. As such, Smith oversaw the strategic development and launch of new brands, NPD, sourcing, marketing, and brand-centric strategies. Following his tenure at Kinsey’s, Smith served as the VP of brand & product development at TRUGLO Inc, where he oversaw all aspects of NPD and brand development. For the last few years, Smith has served as the president of Pro Sportsman LLC (Bowhunters Superstore). Smith is presently the president of Pro Sportsman LLC and Elevated Holdings LLC (SYKD Hunt). Both companies are a part of Heller Capital.
Smith has engaged in a variety of ATA projects over the years, including participation in the development of Explore Bowfishing and Explore Bowhunting.
“I am incredibly grateful for the opportunity to serve on the ATA Board of Directors,” Smith said. “I look forward to partnering with the Board to support and further strengthen the archery industry and conservation efforts. I am honored to serve our members and the bowhunter.”
Matthew resides in South Central Pennsylvania with his wife, Skye, and their three children. Matthew is an active bowhunter and has a passion for the sport of triathlon.