“We’re a smaller, newer company, but any time we can get in front of dealers and media folks, it’s a no-brainer for us,” Hicks said. “People coming around with a camera and sticking it in our face to put something on social media is great exposure. We try to get on people’s podcasts, pages and products reviews as much as possible. Some (brands) see it as social media and write it off, but we see it as a viable part of our business.”
Because the ATA Show attracts over 450 exhibitors and nearly 700 retailer accounts each year, many exhibitors know the Show can help their business flourish, especially if they put forth enough effort.
“The Show is what you make it; we went bigger, doubled our booth size, invested in a new backdrop and tablecloths, and did a lot of prepping like connecting with folks we wanted to meet and scheduling meetings,” Hicks said. “We planned for a bigger experience this year, and it was for us. I enjoy the Show in general. It’s worth it.”
Both companies launched a new product at the Show and deployed other strategies to attract dealers to their booths. QAD found its dealers eager to place orders and take advantage of Show specials. Clark believes QAD’s 30-year reputation for excellence contributes to dealer loyalty and is responsible for great booth traffic at the ATA Show.
“Dealers make it a point to seek us out at the Show and return again and again over the three days,” Clark said. “Because of the trust they place in us, we want to make sure it is a good Show for them. We work hard to be welcoming and service-oriented. We want them to feel appreciated and know we don’t take their business for granted. I think that comes through in the way we run the booths and structure our promotions.”
QAD and Painted Arrow are excited to exhibit at the 2025 ATA Show in Indianapolis at the Indiana Convention Center, Jan. 8-10.
Booth selection for the 2025 ATA Show opens in May. If you have questions or are interested in exhibiting at the upcoming Show, please contact Beth Berkheimer, ATA’s Trade Show director, at bethberkheimer@archerytrade.org or Eric Dobberfuhl, ATA’s sales manager, at ericdobberfuhl@archerytrade.org.