The ATA Show gathers the largest number of archery retailers and manufacturers in the world to connect, build relationships, launch or see new products, and conduct business all under one roof. The ATA also allows its partners to host buyer group shows alongside the ATA Show, allowing members to attend three Shows in one trip, which results in significant savings and additional buying opportunities.
The ATA provides the opportunity for the Archery Range and Retailer Organization to offer the ARRO Hot Show (open to ARRO members) and the National Archery Buyers Association to offer the Archery and Outdoor Alliance (open to NABA and NBS members) in coordination with the ATA Show.
This three-in-one design attracts more members to the ATA Show because they can save time, money and staff resources, while capitalizing on multiple Show specials.
Having multiple shows in the same location gives buyers more opportunities to receive deals and specials. Photo Credit: ATA
Micki Weaver, owner of Wasp Archery, has attended the Show every year since purchasing the brand in 2010. She said her company also takes advantage of exhibiting at add-on buyer group shows for numerous reasons.
“Whenever we can do more than one Show at a time, it’s extremely beneficial,” Weaver said. “We can cut down on travel costs and see more of our dealers in one place.”
Karen Abrahamson, vice president of administrative services for Bohning, agrees.
“Anytime we travel to a Show, it costs several thousand dollars between travel, hotels, food, time out of the office and time you’re not working on other projects,” she said. “Show season is nonstop and it’s hard to find people who can go to different places at the same time. If we can take advantage of more Shows in one location, we can save money and, therefore, offer our customers better deals.”
Bohning has attended the ATA Show for over 20 years and regularly exhibits at buyer group shows at ATA’s annual event.
More shows means more show specials. Photo Credit: ATA
Both Weaver and Abrahamson said their brands diversify the Show specials offered at each Show and believe their brands see more sales as a result.
“We make the ATA Show special at our booth different from the special at our buyer group booth so people can take advantage of both or pick whichever special helps them more,” Abrahamson said. “Keeping the specials separate gives customers options and helps both businesses.”
“ARRO members get very different pricing than what we offer at the ATA Show booth,” Weaver said. “Doing that helps us get different orders.”
Having multiple shows in one location is more forgiving to your company's travel budget. Photo Credit: ATA
Many exhibitors and attendees appreciate the value in having multiple Shows in one place and want to see more events collocated in the future.
“Having more buyer group Shows at ATA would entice more dealers to come, which would benefit everyone because they could attend different Shows and get different specials but also take advantage of everything the ATA Show has to offer (like seeing new products and attending educational events),” Weaver said.
Abrahamson thinks many people and brands are forced to choose between attending different shows. She believes combining shows and efforts would increase attendance across the board.
“If everyone was at the same place, even if it’s for an extra day or two, it might be tiring, but it would help attendance at all the events and be a good benefit to everyone,” she said. “I’d love to see that happen.”
The ATA will continue serving its members by giving ARRO and NABA the opportunity to host their Shows in association with the ATA Show. ATA staff will also initiate conversations with other buyer groups to encourage them to collocate their events with the ATA Show.
The ATA Show is a one-stop shop where ATA members can network with like-minded business professionals, see new products, attend educational events and capitalize on multiple business opportunities. Mark your calendar for the 2025 ATA Show at the Indianapolis Convention Center in Indianapolis, Jan. 8-10.
If you have questions or feedback regarding the ATA Show, please contact Sarah Haala, ATA’s Trade Show coordinator, at sarahhaala@archerytrade.org.
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
