Seminar Schedule for the
#ATA2019 Trade Show

Seminar presentations for the 2019 ATA Trade Show will be held Jan. 10-12, 2019 at the Kentucky Exposition Center in Louisville, KY.

To download the full seminar schedule, click here.

Manufacturer Seminars



Wednesday, Jan. 9



• Changing Times: The Future of Pittman Robertson & R3 in Archery, by John Frampton. Room C-101. I 2:00 p.m.

• Anti-Counterfeiting and Creative Brand Protection Strategies, by Steve Baird & Craig Krummen. C-109 I 3:15 p.m.

Seminars



Seminars will be held from 7:15 a.m. to 8:15 a.m. every morning.


Thursday, Jan. 10



• Bow Tuning Tactics for Customer Satisfaction, by Len Marsh. Room C-101

• E-Mail Marketing: How to Build a List and Use it Well, by Bernie Barringer. Room C-102

• Managing the World of Amazon: Maintain Control of Your Brand, by Travis Schwartz. Room C-103

• Bulletproof Your Shot — Recognizing and Coaching Archers Through Release-Aid Problems, by George Ryals IV. Room C-104

• Scholastic 3-D Archery, by Jennie Richardson. Room C-105

• Managing IP in China: Vetting Manufacturing Partners and Building a Smart Portfolio, by Samuel Giesting. Room C-106

• Managing Search-Engine Retail Location Listings, by Derek Fortna. Room C-107

• ATA’s Deer Protection Program, by Dan Forster. Room C-108

• Benefits of Joining the NABA, by Gary Kinard and Wayne Piersol. Room C-109



Friday, Jan. 11



• Why a Strong Online Presence is Essential for Business Growth, by Theresa Neal and Nick Graves. Room C-101

• Digital Marketing Tool Kit — Learn to Drive Revenue ... Not Just Social Media “Likes,” by Joshua Gerads. Room C-102

• Traditional and Instinctive Archery — The Next Level of Shooting, by Henry Bodnik. Room C-103

• Bulletproof Your Shot — Recognizing and Coaching Archers Through Release-Aid Problems, by George Ryals IV. Room C-104

• Coaching for Performance Under Pressure, by Guy Krueger. Room C-105

• Marketing Your Pro Shop, by Anthony Warden. Room C-106

• Introduction to Adaptive Archery, by M.J. Rogers. Room C-107

• Be the Expert: Teaching Your Customers Electronic Scouting, by Matt Williams. Room C-108

• “Field to Fork” to Market: Recruiting New Customers into the Hunting Industry, by Charles Evans, Hank Forester and Samantha Pedder. Room C-109



Saturday, Jan. 12



• Understanding Arrow Tuning for Bows and Crossbows, by Tim Gillingham. Room C-101

• Managing Risk: How Product Manufacturers Can Guard Against Lawsuits, by Kyle W. LeClere. Room C-102

• Impact of Compound Bow Draw Behavior on Perceived Noise and Vibration, Patrick Harrell. Room C-103

• State of the Whitetail — Trends in Harvest and Management Programs, by Kip Adams. Room C-104

• How to Make Your Range Pay Your Overhead, by Timmy Thomas. Room C-105

• Assess Your Digital Presence: Is Your Website as Good as it Should Be? By Colin Anthony. Room C-108

• Turning Your Fletching Table Into a Moneymaker, by Matt Lewis, Bob Potter and Nicole VanderMeulen. Room C-109



Coffee Talks



All Coffee Talks will take place in the My ATA Area.


Thursday, Jan. 10



• Insights into the ATA's New Branding, with Allison Jasper. 10:00 a.m. to 10:30 a.m.

• Meet the ATA Retail Council, with the Retail Council. 11:00 a.m. to 11:30 a.m.

• Stay Engaged with Your Customers Online, with Theresa Neal and Nick Graves. 12:00 p.m. to 12:30 p.m.

• Explore Bowhunting, with Josh Gold. 1:00 p.m. to 1:30 p.m.

• Meet and Greet - ATA Outreach and Education Team, with the Outreach and Education Team. 2:00 p.m. to 2:30 p.m.

• Let Your Website Work for You, with Colin Anthony. 3:00 p.m. to 3:30 p.m.

• Make More Profit with the ARRO Buying Group, with Marty Stubstad. 4:00 p.m. to 4:30 p.m.



Friday, Jan. 11



• ATA Federal Excise Tax Guide, with Wendy Lang. 10:00 a.m. to 10:30 a.m.

• What Can the ATA Do For You?, with the Retail Council. 11:00 a.m. to 11:30 a.m.

• Developing Archery Opportunities in Your Community, with Nicole Nash. 12:00 p.m. to 12:30 p.m.

• Explore Bowfishing, with Josh Gold. 1:00 p.m. to 1:30 p.m.

• Meet and Greet - ATA MarCom Team, with the MarCom Team. 2:00 p.m. to 2:30 p.m.

• Using Electronic Mapping in your Educational Programs, with Josh Gold and Matt Williams. 3:00 p.m. to 3:30 p.m.

• Social Media Management Roundtable, with Michelle Scheuermann. 4:00 p.m. to 4:30 p.m.



Saturday, Jan. 12



• ATA Government Relations Update, with Dan Forster. 10:00 a.m. to 10:30 a.m.

• Boosting Profit Margins, with the Retail Council. 11:00 a.m. to 11:30 a.m.

• Intellectual Property Issues in the Archery Industry, with Kurt Smith and ATA Service Providers. 12:00 p.m. to 12:30 p.m.

• Meet and Greet - ATA Trade Show and Membership Team, with the Trade Show and Membership Team. 1:00 p.m. to 1:30 p.m.

• MAP Policies - What Does it Mean for your Business?, with Kurt Smith and ATA Service Providers. 2:00 p.m. to 2:30 p.m.

Full Seminar Information for #ATA2019

Stop by any of our informative seminars and listen to presentations on a variety of industry topics. The seminars will benefit your business as well as the sports of archery and bowhunting.

Download the full schedule below to see detailed seminar descriptions and locations.

1

Full Seminar Schedule

Seminar Schedule with Descriptions
2

Presenter Guidelines available for download.

Presenter Guidelines

Questions

Contact Kurt Smith. ATA's senior manager of retail programs